How to Succeed in Network Marketing With the Internet

This article will open your eyes to the mistakes that people are making on the Internet, and show you how to succeed in network marketing with the Internet

So lots of people are finally getting wise to the power of the Internet to grow a network marketing business.

Unfortunately for them, and fortunately for you and I, they don't have the first clue what they are doing.

Most network marketers are applying the same marketing techniques online that they use offline.

For example; most network marketing companies and sponsors advise outdated methods of marketing their business opportunity. You know the kind of stuff. DVDs, brochures, promotional calling cards, etc.

None of that stuff ever worked very well, however, most companies still churn out tons of the stuff. They encourage all of their distributors to buy it and distribute it randomly. There's no science behind the method. It's a case of : just present it to as many eyeballs as possible and someone might get interested.

This method is very inefficient because they don't target a specific audience to market to. When people get online to build their business they make exactly the same mistake.

Business opportunity seekers are a very niche market. You need to be marketing to network marketers, would-be network marketers, ex network marketers and failed network marketers. Most other people just aren't interested in starting a home business.

People that have been marketing successfully on the Internet for years, have realized that to be successful on the WWW, you have to market to niche audiences. You can't afford to market to everyone on the web. You would have too much competition to ever be able to compete.

For example; I know of one gentleman that has built a $20million dollar a year business from promoting dating techniques. Other people sell products on dog grooming tips, fixing cycle tires etc.

Do you get the idea? You market to a very defined niche audience, NOT the entire Internet community.

So what do you market to your network marketing niche audience?

Most people are out there just plugging their business opportunity. This is absolutely the biggest mistake that you can make.

People do not like to join business opportunities. People like to join people.

What you have to be marketing to your niche audience is YOU!

You need to brand yourself as an expert who can add value to peoples lives and businesses. If people see you, like you, and feel that you can help them solve a problem in their life, then they are far more likely to come to you than some random stranger on the Internet.
How do you brand yourself as such a person?

The best way that I have found is to give away free information. Too many people on the Internet are trying to sell something. Give information away and people are far more likely to access what you have to say.

Maybe you could offer a free newsletter that gives advice on network marketing. Maybe you could write a series of articles. What about writing an ebook and giving that away?

Whatever way you decide, you must give without expecting anything in return.

Build trust and rapport with your audience. Once you have their trust they will be far more open to considering your business opportunity.