Tuesday, November 27, 2007

The Power of Word of Mouth Referrals

Perhaps no other type of marketing is more powerful than word of mouth. When your clients tell other potential clients about you, more information is passed than simply who you are. In fact, they are likely to tell of your dedication, your effectiveness and overall how beneficial their experience with you is.

This provides the potential client with a simple, straightforward and very promising impression of you.

Word of mouth can also be one of the most difficult types of marketing as well. With the wrong information, a past client can do harm to your business. Or, if you do not give 100 percent the best results to that person, word of mouth can be rather troublesome. For this reason, work to make sure that every client that leaves you is satisfied with the service and knows that you will handle any possible problem that arises. Then, even in a negative situation, chances are good that they will remember you as fair and honest, which translates into more positive word of mouth advertising for you.

Initiating Word Of Mouth Yourself

While the best type of word of mouth marketing is when it is done by your current clients, without any type of incentive to do so, this doesn't always happen in a world full of possibilities. Therefore, sometimes it is important to help to encourage it.

For example, many professionals offer their clients a discount or another incentive to tell their friends about them. If their friend comes in to do business with you, they end up getting some benefit whether it's something trivial or even a monetary incentive. The end result then, is that they are much more likely to talk about you and your business.

What type of incentive you offer is up to you, your budget and what would work in your line of business. But, it doesn't have to make you feel like you are giving away the bank. The goal is to encourage them to talk about their experience with you, which in turn will deliver rewards on your end and the new clients they refer. In these cases, you are actually encouraging and promoting word of mouth yourself.

Business Women - Is Business Networking With Other Women in Business One of Your Issues?

Business today as much as yesteryear is about relationships. With women business owners and women executives expanding their influence within the marketplace, meeting fellow women business owners just makes good business sense. Yet, where does one find them and more importantly know if it is a good fit?

Each community has a plethora of groups where the primary membership is women. There are national organizations such as: National Alliance of Business Owners, Business and Professional Women (BPW), E-Women Network; Women in Construction; just to name a few with local chapters.

Chambers or service organizations may have small business committees where women in business can meet other women in business. Couple these organizations with business after hours and other related business events such as seminars to workshops provide a rich environment for women in business wanting to connect with other women in business.

With plenty of opportunities, meeting other fellow female business owners won't happen if your marketing skills (networking) along with your self leadership skills are lacking. Many women in business due to their hectic schedules and demands may not be open to other women who they perceive lack professionalism.

If you are business networking, make sure that you always look and at as the very best professional person that you can be. Taking such actions may require attending some professional development such as improving your speaking through Toastmasters or working with an Executive Coach.

After meeting fellow female business colleagues, take some additional time to meet them over coffee and see where your energy connects. You may discover an unknown strategic partner who was looking for someone to help out with a prospective contract or sale.

Finally, when networking remember to bring value to the other person. Ask if there is anything that you can do to help this other woman in business? By focusing on the other woman truly demonstrates your values and genuine concern for helping other women business owners and executives.

Monday, November 26, 2007

How to Secure Your Network?

Network security is a method of preventing your computer network from the unauthorized user access, email spoofing, Trojan horses, denial of service, hacking, viruses, spyware and intruders etc. There are different securities mechanisms are being employed to protect the network. If a hacker gets control of your computer or network, he can send viruses or steal your company’s confidential data. Similarly if any computer in your network is infected with the viruses or spyware, all other computers will also be infected if no proper security system has been implemented. Securing a network is most important job description of the network administrators, security specialists, network engineers and IT managers. You can secure your computer network by the following security methods.

Network Security Tips

Use Virus Protection Software
Don’t open unknown email attachments
Use regular backup of your critical data
Make boot disk
Use Firewall program
Authenticate users
Implement Security Policy in your network
Keep an inventory of your software and hardware and make a list of all the devices.
SCAN TCP/UDP services
Don’t provide more rights to the system resources than necessary.
Perform the network security testing and find the holes and fix them.
Place your server at very safe place.
Prepare an Assistant Network Administrator and train him/her about all the security related matters so that he/she can control the network in your absence.
Monitor the user’s activities on the internet and block all the unwanted websites, web applications which have security risks.

If you have wireless network then the following methods are very helpful in securing your wireless network.

Wireless Network Security

SSID (Service Set Identifier) –
WPA (Wi-Fi Protected Access)
WEP (Wired Equivalent Privacy)
TKIP (Temporal Key Integrity Protocol)
MAC Addressing (Media Access Control)
DHCP (Dynamic Host Configuration Protocol)

Current Internet Network Security Policies Are Nonsense!

Internet network security policies are flawed in strategy and implementation.

Gary suggests that the use of external consultants for the entire internet network security policy framework is not a great idea since the external consultants will find it difficult to grasp the intricacies and business drivers for the network security decisions.

Also, in terms of implementation, the internet network security policy should be disseminated to each and every employee of the company through seminars , handouts and quizzes rather than an innocuous email that no one reads.

The network security policy should capture the latest trends in the network security industry rather than playing catch up. One of the network security aspects that Internet network security policy makers should be worried about now is access to corporate data through a Blackberry or a mobile phone.

New ways of accessing internet cause internet security policy nightmares for CIOs. For example, most companies allow employees to access the corporate intranet mails thru Blackberrys. Also, some companies allow VPN access to the entire corporate intranet. All this is usually actually in violation of the existing corporate internet security policy which has to be rewritten.

Friday, November 16, 2007

Developing Referral Relationships

Once you've received a referral, gathered information, and ranked the lead, it's time to pick up the phone. The following advice and scripts will help you at each step of the lead-conversion process.

Making first-time contact

The first call is the hardest one. Until you make first contact you really don't know the quality of the lead. It could turn out to be a huge business opportunity - or nothing at all. You have to hope for the best. The referral lead could result in years of business and an important new referral alliance, or it could go into the trash 60 seconds after you make the call. As you initiate contact with a new referral, heed the upcoming advice. Know the two objectives of your first call or visit.

The primary objective of your first contact, like the objective of any other first sales call to a new prospect, is to book an appointment. The first appointment might take the form of an exploratory session aimed at determining the wants, needs, and desires of the lead, or it might be an appointment to conduct a buyer consultation or listing presentation.

The secondary objective of your first contact is to open the door, establish trust and respect, demonstrate your knowledge, and establish your position as a reliable resource.

In your first contact, you're not trying to make a sale; you're just trying to achieve a face-to-face meeting.

Use the name of your referral source to open doors

The best way to get beyond your prospect's defenses is to share the name of your referral source. By presenting the name of your mutual associate, you establish immediate rapport and credibility. In your opening statement, include a reference to your referral source using a script such as this:

"Hello, Mr. Smith, this is Dirk Zeller with Real Estate Champions. The reason for my call is that your name came up in a conversation yesterday with Bob Jones with the Acme Delivery Company."

Then continue by using a linking statement such as:

"He said you're neighbors," or "He said you used to work together,"

Or

"He said your sons play soccer on the same team."

"Well, Bob Jones is a very valuable client. Bob knows I primarily work with referrals; he suggested I give you a call. He thought it would be worth a few minutes of our mutual time to see if we should meet."

You could also use a variation like:

"Bob was pleased with the service I provided to him and his family. He thought you'd like to evaluate how I might be able to assist you in the future."

Converting referrals into clients or referral sources

Once you've established a solid opening connection, it's time to ask probing questions that help you determine the wants, needs, desires, and expectations of the lead. Depending on your findings, the lead might result in a qualified prospect that you convert into a client, or you might determine that while the lead isn't ready to buy or sell, or to commit to an exclusive agent relationship, the person is a valuable resource to be added to your referral database.

Personal visits and calls

Leads generated through referrals come with a higher client-conversion probability than leads received from ad calls, sign calls, or any other cold sources. Due to that fact, consider investing some additional time as you launch the relationship. Instead of, or in addition to a personal call, consider stopping by to personally meet your new leads in their home. Once they attach a face and voice to your name they'll find it more difficult to reject you or select someone else to represent their interests.

If a personal visit isn't possible, aim to enhance the sense of personal connection through an increased number and frequency of calls. It takes, on average, four to six calls for you to leave a lasting impression.

Written notes, e-mail messages and mailers

Between calls and personal visits, build a bridge with personal notes and e-mail messages. Written communications will never replace the personal touch of phone calls or face-to-face visits, but in between live contact they do a great job of keeping the connection alive.

Send market updates, testimonials, letters from other satisfied clients, information on your current listed properties, and news about key awards or recognition you've received.

Beyond that, treat leads as if they're already clients by adding them to your newsletter list and to insider mailings that share news from your office.

Beware of The Itis

Strange subject line don't you think?

If you do not know what the Itis is and how it can be devastating to your network marketing career then listen closely.

Let me start with a little background . . .

A few days back I was watching a TV show with my family. They were watching a show called Boondocks.

The show itself is an outgrowth of a comic strip. It's actually an adult oriented cartoon based around an African American family which highlights and pokes fun at the racial tensions here in America. Well, this particular episode was about how one of the main characters was given the opportunity to open his own soul food restaurant, called "The Itis", and what happened there after.

If you don't know what the "Itis" is, it is actually pretty funny, in fact I am laughing about the whole concept right now as I write this, it is that tired feeling you get after you eat a huge and unhealthy meal. If you've ever eaten lunch and wanted to take a nap 15 minutes after you finished eating you've fallen victim to the Itis. It stops you in your tracks and puts you to sleep. Well, in this show, that is exactly what food from this soul food restaurant did to anyone who ate it.

It stopped them in their tracks and put them straight to sleep. People were falling asleep at the table and I think one woman went into a comma. It was pretty funny to see this concept taken to that extreme, and naturally the show conluded with the restaurant being closed.

Well what does all this have to do with network marketing and your business?

Simple . . .

I see people fall victim to the Itis everyday in their network marketing efforts. Not the type of Itis I've described above, but a much more sinister and personally elusive form.

Here is how it happens . . .

They will join a new business and after 15 minutes of really hard work promoting it by sending out a few emails and not getting any response they will start to say "It is not working". Then they will buy information product after information product looking for the golden key to success and after skimming through the information and putting in a good two hour solid effort to see if IT works they say "It is not

working. Then they go off and buy an new golden ticket to freedom and income. They find a new business or they find a new info product that promises them the world and they always meet with the same results. They put their brain to sleep after gorging on a meal of

easy promises of riches and enter into a comma like state of waiting for success to find them for an undetermined amount of time. When they wake up and see that making money online or in their network marketing efforts actually takes effort they aren't having it.

They look for another meal filled with easy promises of riches to put them back into their comma like state where they can relax as they dream of the success that is just going to happen around them. When they find it they gorge. They never really think to look at themselves as they grow fat and lethargic from all this consuming. They never realize that the reason that they are not getting anywhere is because they aren't really moving, except to the next so called easiest meal.

Monday, November 05, 2007

Networking for Jobs - Who Needs Networking?

Networking is one of the most important business and career development skills anyone can learn. Yet, even to a seasoned professional it can seem intimidating or positively scary some of the time.

I am sure that you will agree that the term "networking" is one of the most clichéd and misunderstood words in our vocabulary; the dictionary defines networking as "the exchange of information or services among individuals, groups, or institutions." Strangely it doesn't define the rationale of networking.

If we view networking as the process of developing and maintaining quality relationships that are mutually advantageous, it won't take long to realize that networking is an important business and career development process. The continual building of relationships that can last a lifetime is what makes networking an essential part of our own development. This is why we do need to learn networking skills and keep our contacts in touch with us regularly.

Because, when we lose touch with someone, then call on them when we are in need, we create a negative networking situation and your contact no longer want s to talk to you. The person at the receiving end perceives the call as "he can't be bothered to keep in touch, till he wants something"

So, positive networking needs to become a way of life. As the old saying goes "It's not what you know but who you know." This is truer than ever in today's competitive world.

However, networking is not something that comes easily to everyone. You may be essentially a shy person, possibly feel you don't have the wherewithal, or as most of us are today, just plain busy. More than likely, you may feel you simply don't have the time to network. This is just an excuse!

Whenever you meet someone new, you have the opportunity to network and learn new things thus enriching your own existence. The truth then is: we really don't have time NOT to network.

Networking can be done any place, any time. As you learn about the other person you are networking with and how you can help them, they learn about you and how they can help you. This reciprocal effect is a direct result of you becoming interesting because you are showing interest. Help others connect to the people you know can help them, keep your promises and stay in touch.

You will frequently have opportunities to meet new people whom you can add to your list of contacts. Once you have established a connection, identify the people who can help you, stay connected, and keep your network growing. Identify the organizations and activities where people you want to know gather, get involved and become known.

Networking does not have to be difficult; in fact it can be quite fun, but bear in mind that you will need to continually work at it. Then, before you know it, you will have a strong network behind you whenever you need to call upon it.

Five Tips For Using MySpace

I remember the days when AOL was pretty much the only community in town. In fact, I remember when they billed you by usage time versus a flat monthly fee.

Today, there are many networking communities available. My favorite is MySpace. I have met more people and gained more business from MySpace than from any other networking community.

I'd like to share five tips on using MySpace:

If you are there to network, then make it easy for folks to network with you. Often I find folks who say I need their last name or email address to friend request them. Since they are currently a stranger, I don't have that information. Their profile tells me they want to meet others but their profile settings make that near impossible. Choose settings that allow others to communicate with you and friend request you.

Share information. Posting ads is not sharing information. I've actually deleted those who only advertise. I want to know YOU. I want to know who you are. Networking is about knowing one another and hopefully helping each other. If all you do is advertise, I am not going to send business your way. I do not want to send those I know to folks who only pitch products and services.

Join a few groups. MySpace has thousands and thousands of groups. Do a search and find a few groups that revolve around your interests. For example, I joined a scrapbooking group. I also joined a group talking about a t.v. show I enjoy. Finally, I joined a Starbucks group as I love Starbucks. Find groups that are YOU and join a few. You'll meet others that you already share something in common with.

Use the email and comment functions. Talk to others but more importantly when folks talk to you, answer them. I still communicate with folks I met the first day I began networking on MySpace. Just as I answer personal email in a timely manner, I also try to answer MySpace mail and comments in a timely manner.

Remember your words and photos will be seen by many. I sometimes shudder when I see someone who claims to want to gain business swearing up a storm and posting very non G rated photos. This is going to turn off potential business contacts. The bulletin feature is wonderful, but when the topic is a string of profanity I never even open it. When I was working on AOL, we had a rule of "if you wouldn't say it to your grandmother, don't say it here". I really believe this applies in a networking community also.

Thursday, November 01, 2007

Finding Network Marketing Leads

Getting a network marketing lead is not an easy process and involves a lot of work. However you can achieve network marketing success by following a few simple but detailed instructions and using network marketing tools. Network marketing success involves not only getting a lead but also keeping the lead and developing a good business relationship that’s the key to network marketing success.

Network marketing success: what steps to take

If you want to achieve the network marketing success, especially while doing your network marketing online, you will need to use various network marketing tools. One of the network marketing tools that are available to you is the network marketing prospecting website. The network marketing prospecting website will allow you to find leads and clients and build your marketing campaign.A Network marketing prospecting website can also post the valuable information to your prospective clients. As you can see, the network marketing prospecting website is one of the key network marketing tools that will bring you network marketing success.

You should also study the network marketing tools that are being used by other networkers. This can also contribute to your network marketing success since you will be able to find valuable information. Go through the network marketing prospecting website of your competitor(s),research various network marketing tools that are available online, hold on to this valuable information and you are on your way to network marketing success.

There are things besides network marketing prospecting website and network marketing tools that can contribute you your network marketing success, but you should start with the network marketing prospecting website and network marketing tools and then move on to other marketing ideas.

Network Firewalls

A simplified definition for a network firewall is that it is a tool that implements the traffic checking that has to be done (for security purposes) among two or more networks.

The network firewall has multiple missions; primarily, the firewall is in charge of monitoring, inspecting, and controlling inbound/outbound network traffic. The network firewall utilizes the user-defined preferences in order to determine whether to permit or deny communication with a specific network. Those user-defined preferences usually define the characteristics and the criteria by which the firewall determines whether to allow or discard the network traffic. Specifically, packets will be checked to examine their purposes. If the content represents hostile intrusion attempts, unauthorized attempts or patterns that match those of denial of service attacks, then the firewall will automatically block them.

Additionally, the firewall will check the IP address of the sender of the packets. Usually, the firewall can discard the packets without even examining them. If the IP address is unknown and if the firewall is configured accordingly, it will automatically block those packets.

Network firewalls are mostly used in order to isolate all computers that belong to a specific network from the rest of the networks. To be concrete, the network firewall might be needed in order to separate different sub-networks within a big network of a corporation. Furthermore, the network firewall can be used to separate a private network from the Internet.

As you can see, network firewalls are very important if you plan to separate your network from any others that you wish limited/controlled communication with. You can think of the firewall as if it were a family dog that only recognizes family and relatives or friends.