I want to share with you today, what I think is one of the biggest reasons that people don't get going with network marketing, or why they quit their network marketing businesses too soon.
People don't understand the power of 5. What do I mean by the power of 5?
Quite simply: you sponsor 5 people into your business, those 5 sponsor 5 etc etc.
You can be truly successful in network marketing by sponsoring just 5 people. If more people understood this simple concept, then I am convinced that everyone would want to be in network marketing.
Now the 5 people you need probably won't show up all at once. You might only find 1 or 2 in the short term. However, when you truly begin to realize the power of 5, and the concept really takes root in your consciousness, then you just have to stick around. Most people quit too soon and don't wait around long enough for their 5 to put in an appearance.
If 5 get 5 get 5, down seven generations, then on your 7th level you would have 78,125 people. The total in your group would be almost 100,000 people. All from you starting the ball rolling, finding 5 serious people who found 5 serious people etc.
Now I live in the real world, and I know that not everyone that gets involved in network marketing ever gets serious and actually sponsors anyone. However, what I'm suggesting here is, that it is well worth the effort to keep plugging away, because your next serious player could turn up tomorrow.
How many people would you need to sign up to find your famous 5? 10? 20? 50? No one can know for sure. However, what I truly believe is this: if you can convince the people that you sponsor, of the power of 5, then more of them will put in the required effort. Why? Because they can see the finish post.
A lot of people think that they have to personally sponsor the world to make it big in network marketing. When they are struggling to sponsor even one new person into the business the task looks enormous because there isn't a tangible goal in sight.
If you can re-focus their attention on the concept that they only need 5 people, then the enormity of the task shrinks immeasurably. They can see the finish post. Even if they think it might take a year or even 2 years to find their 5, they can see that it's worth their while sticking around.
In the meantime you can point out that they already have a couple of serious people in their downline, and that even 2 gets 2 gets 2 etc can be pretty powerful too.
And here's something else that people don't usually get. Your powerful 5 don't always have to be people that you sponsored personally. If you notice someone in your downline that is particularly enthusiastic and is getting serious, go and work with that person. Even if they are a couple of generations removed from you, they could bring a lot of people into your overall organization.
If that person is more dynamic than you, they could build your entire organization for you. I'm not kidding! There are a lot of people, who are highly regarded in network marketing, who only ever sponsored one serious person. That person builds almost all of their organization and income for them.
So never lose sight of the big picture. Always keep in mind the power of 5 to build an organization of 100,000 people. And remember, when the going gets tough, you only need one serious person to catch fire and they could build an entire organization for you.
If you can teach this principle to your down-line I am convinced that more of them will get busy and more of them will stick around for longer.