Wednesday, September 05, 2007

Creating Wealth in MLM Network Marketing, 3 Simple Keys to Massive Acceleration

If you are part of the “something for nothing” crowd, go back to your Cheetos and beer because this article is too real for you.

Everyone in business, whether traditional corporate or home based, would love to experience massive acceleration that leads to wealth. This is by definition the “American Dream.” Any company that markets products and services looks for ways to drive sales and experience exponential growth. These 3 Simple Keys are guaranteed to propel your business into an accelerated growth curve this year.

Just like the NFL, companies continuously recruit new and talented people to help bring about success. A company cannot have too many good marketers and salespeople which leads to Key #1, all out massive action in prospecting huge amounts of people. At least 1,000 outbound dials per month is crucial if you are working 20 or more hours. If you’re working full time, you should have conversations with at least 1,000 new people in a month. That may sound like a lot to some of you but to the most successful business builders that is bare minimum.

You must have enough contacts in order to perform at this level. These prospects can come from your own list of resources consisting of people you already know as well as those you meet as you are out and about. You can also supplement that list by participating in an advertising campaign where you purchase names of people who are seeking a home based business.

The word acceleration implies speed because there is a huge difference between slow and fast in the business world. We are going to focus on speed which will involve numbers that are much higher than average business builders are accustomed to. If you’re looking for how to be average, this isn’t for you, please click on one of those something for nothing pie in the sky articles.

If your personal list of resources amounts to 200 people then you need to get that up to 2,000 right away. One easy way to do this is to open the yellow pages and write down everyone you personally know from each category. You’ll be surprised how quickly you can get to 2,000. Bottom line here is that the one talking to the most people is going to win.

Key #2 to massive acceleration is using the 3 meeting plan. This is the best method to achieve duplication which is essential for exponential growth. So you’ve spoken with 1,000 prospects in 30 days and enrolled a few into your program. The 3 meeting plan is the next step.

There are several ways to learn; books, audio, video and full body immersion (live seminars, utilizing all the senses) are among the most popular There’s only 1 method of learning that has anywhere near 100% return on investment that has been proven for thousands of years. mentorship. Like when a craftsman takes on an apprentice and shows him step by step. Next, he watches the apprentice and corrects what needs to be corrected. He then shows him again and sends him out on his own. The 3 meeting plan works just like that.

The best way to insure that you will make money from the efforts of new reps is to make sure that THEY make money. The 3 meeting plan works for training employees, new reps, children and anyone else you want to help master a process. This is the best way to firmly establish a new rep into a home based business because it equips them on how to make money right away.

Joe, a brand new recruit, needs to get his new prospects in front of a presentation which can be done by you, a website, conference call, audios, DVDs, live home, office or hotel group presentation or webinar… depending on how you expose your business. You train Joe by immediately activating him in his business. You provide Joe with proven scripts that tell him exactly what to say to get people to whatever type of presentation is available.

Here’s an example of the 3 meeting plan with live presentations which can be done face to face or on conference calls. First, you do all of the first presentation for Joe, directing him to take copious notes knowing that you are demonstrating what he will be doing the next time. In Joe’s second presentation, he will do the first half, typically presenting information on the industry, the company and its product or service. You will do the second half on the business opportunity and compensation then close it out. By the third meeting, Joe does the entire presentation and you’re just there to clean up the mess. This process demonstrates mentorship which is the most powerful form of learning.

Learning how to wait tables is another classic example of mentorship. First you follow around a veteran server and observe what they do. Then you start with hands on along side your trainer. Then your trainer follows you around for a day or two before you are released to do it on your own.

Once Joe has learned this process in his home business, he can do presentations anywhere at any time. Now Joe is committed because the process is building him a paycheck. The goal is to have Joe making money within 48 hours of getting started. Duplication through the 3 Meeting Plan creates the massive acceleration that business builders are after.

Stay tuned for part 2 of this article where I will reveal the 3rd key to massive business acceleration along with 2 more bonus points. Put this information in play and watch your business explode!

Dani Johnson is an author, speaker, trainer and founder of Call to Freedom Int’l. She went from living out of her car with $2.03 to her name to earning her first million in two short years by the age of 23. Dani regularly consults, mentors, and coaches business owners, entrepreneurs, and career professionals on business, leadership development, personal achievement, marketing solutions, profit strategies, relationship marketing, and team development.