American entreprenuers who live under time pressures tend to want to jump right into closing the sale before it's too late (whatever "too late" means -- with an infinite future in front of you, how can anything be too late?)
We spend almost every moment thinking about what we're going to do in the next moment. When we're with our children, our mind is on our business. When we're in the office with a client, our mind is daydreaming about our vacation. When we're supposedly listening to our spouse during a romantic dinner, we're thinking about what witty thing we are going to say next. We're always thinking about the next thing, the next event, the next task, or the next person we have to talk to at a networking event.
Our American business culture is so obsessed with managing time that we've forgotten what's important about time. When we are constantly multi-tasking, we think we're becoming more effective, but in reality we are making things far worse. That's because the person we're with immediately SENSES that our attention is on something other than them. When we don't focus our attention on hearing about a prospect's struggles, or successes, why should they focus on anything we say? When we don't value them, why should they value us?
Only you can stop yourself from obsessing about how little time you have. It is just part of our human nature to ALWAYS have far more to do than we have time available. Focus instead on making every prospect and client moment count. When you are in a room full of over a hundred small business owners, treat every moment together as though no one else in the room is more important - even if that moment is for just the blink of an eye. You may not even need to say many words, and yet you'll communicate to clients how special they are. In many Asian cultures, for example, people recognize and practice the concepts of "face" and harmony in ways Westerners do not. Beign direct and "getting all the issues out on the table" can be a good thing (according to the Western view), but the Asian approach of setting some conflicts and business agendas aside for the sake of maintaining a harmonious client meeting or respectful communication is equally legitimate. With everything you do in your business, you will become far more effective.
Now, here is one simple tip that is so profound, that it will immediately connect you at a DEEPER level with your clients. Whenever you are with another person, whether for a second or for several minutes, look into their eyes and focus on remembering everything about their eyes - the color, the shape, the length of their eyelashes. Look at every little red line in the whites of their eyes, see their shape and size. Stay focused on their eyes until you're sure you can recount every detail.
What will happen when you do this? Individuals will sense that your attention is nowhere else but on them. This will make them feel special. They will feel drawn to you, and soak up the undivided attention. You will see that the other person is actually listening to everything you're saying. Eliciting a desired win-win response will become easier and easier. And, once you experience that, you won't want to go back to looking at another person in the old way again. Each time you encounter another person, you will see their WORTH, and they will see yours. I guarantee that this will attract more paying clients, just the same way it has attracted all the local and global clients I need, so that I work less and make more money.
Tuesday, February 26, 2008
Sunday, February 24, 2008
Five Key Networking Tips for Inventors
While the swift cut-and-parry of creation is the heart of an inventor's life, there is another important component - networking. Let's face it; no matter how great your invention may be, you can always benefit from talented professionals in your field that might be willing to lend a hand.
Maybe it's that database programmer you've been scouring the earth for, or that distributor you need to get your product on store shelves, or a patent attorney to make sure your intellectual property is protected. Whatever the case may be, there are steps you can take to put yourself in the path of networking success.
In this article, we will examine five of the most helpful. By applying these tips to your day-to-day efforts, you will increase your odds of meeting the people you need to move your invention forward.
1) Have a clean, approachable website.
The benefit of having a simple website to send people to cannot be stressed enough. Let's say you are at a party or industry conference. Suddenly, you meet a new colleague and the two of you get to talking about your respective projects and goals.
As the conversation comes to a close, the colleague asks you, "So, how can I stay abreast of what you're up to, how can we keep in touch?" If you are networking-savvy inventor, you will reply, "Oh, no problem! My website is www.JohnDokes.com, it has all my contact information and what I'm working on. Check up on me there from time to time!"
This is extremely simple to do. Your website does not have to be flashy or fancy; a clean, black text on white background HTML layout will do just fine. As mentioned, your website should include your name, profession, hobbies, and areas of expertise, achievements, and maybe a periodical blurb about what things of importance you are working on at the time.
2) Print business cards and carry them at all times.
But what happens when you meet someone on the fly? There isn't always time to scribble down web URLs or phone numbers, and lack of preparedness could kill an otherwise great networking contact. Fortunately, this does not have to befall you. The solution is a timeless standby of professionals everywhere: business cards! Simply visit your local Kinkos and print up 200 standard business cards with your name, e-mail address, mobile phone, and anything else you deem relevant. Then, make a point of carrying 5-10 of them in your wallet with you at all times. With business cards in tow, you will be able to capitalize on networking opportunities wherever you happen to be - on vacation, at restaurants or coffee shops, even in the grocery store. You truly never know when you will meet someone important.
3) Consider a separate phone line or wireless phone for professional purposes.
While not an absolute necessity, you need to consider how a potential contact or partner might perceive you. If they call your house line and hear lots of family commotion in the background, it might send the message that you are ill-prepared to take on a serious venture of any kind. Whether this is reasonable to infer or not, perception is reality for many people. Therefore, it might make sense to get a separate landline or wireless phone for your professional needs. You would then print this number on your website and business cards instead of your house phone. A wireless phone is best because you can carry it with you and never miss an important call. In addition to upholding your professionalism, doing this also helps you delineate between different areas of your life.
4) Follow leads wherever they may appear.
Anyone who has been in business for long knows that leads and opportunities can crop up almost anywhere, at any time. It is not uncommon for new business partners to meet on vacation, over dinner and drinks, or while playing golf at a country club. Therefore, you should keep this in the back of your mind and be ready to pounce on new opportunities as they arise. If you are out on the green with someone and you get to talking about your professions, there is no shame in "testing the waters" and seeing if he is interested in new projects. Do not assume that just because you aren't in a business setting, you cannot pursue business leads. Truly successful inventors are creative and resourceful.
5) Use the direct approach whenever possible and appropriate.
Many people take a passive approach to life. Instead of acting to bring about some outcome, they simply hope it comes to be through osmosis. When it comes to networking, this attitude is a death sentence. If you want to meet the best people and bring them into the fold, you need to proactively seek them out. Let's say you are in desperate need of a graphic designer, for instance. Throw up an ad on Rent-A-Coder that says you're looking for one! Better yet, ask around your circle of friends and contacts to see if they know anyone with the skills you need. This is how networking happens. Of course, you should seek to establish some kind of relationship with a person before you just mine them for contacts. You wouldn't want to bombard someone you just met. But by all means: once you are on good terms with someone, feel free to ask them who they know.
Apply these tips to your inventing and you will soon find that networking is not so difficult and it can make the difference between a successful invention and a failed one.
Maybe it's that database programmer you've been scouring the earth for, or that distributor you need to get your product on store shelves, or a patent attorney to make sure your intellectual property is protected. Whatever the case may be, there are steps you can take to put yourself in the path of networking success.
In this article, we will examine five of the most helpful. By applying these tips to your day-to-day efforts, you will increase your odds of meeting the people you need to move your invention forward.
1) Have a clean, approachable website.
The benefit of having a simple website to send people to cannot be stressed enough. Let's say you are at a party or industry conference. Suddenly, you meet a new colleague and the two of you get to talking about your respective projects and goals.
As the conversation comes to a close, the colleague asks you, "So, how can I stay abreast of what you're up to, how can we keep in touch?" If you are networking-savvy inventor, you will reply, "Oh, no problem! My website is www.JohnDokes.com, it has all my contact information and what I'm working on. Check up on me there from time to time!"
This is extremely simple to do. Your website does not have to be flashy or fancy; a clean, black text on white background HTML layout will do just fine. As mentioned, your website should include your name, profession, hobbies, and areas of expertise, achievements, and maybe a periodical blurb about what things of importance you are working on at the time.
2) Print business cards and carry them at all times.
But what happens when you meet someone on the fly? There isn't always time to scribble down web URLs or phone numbers, and lack of preparedness could kill an otherwise great networking contact. Fortunately, this does not have to befall you. The solution is a timeless standby of professionals everywhere: business cards! Simply visit your local Kinkos and print up 200 standard business cards with your name, e-mail address, mobile phone, and anything else you deem relevant. Then, make a point of carrying 5-10 of them in your wallet with you at all times. With business cards in tow, you will be able to capitalize on networking opportunities wherever you happen to be - on vacation, at restaurants or coffee shops, even in the grocery store. You truly never know when you will meet someone important.
3) Consider a separate phone line or wireless phone for professional purposes.
While not an absolute necessity, you need to consider how a potential contact or partner might perceive you. If they call your house line and hear lots of family commotion in the background, it might send the message that you are ill-prepared to take on a serious venture of any kind. Whether this is reasonable to infer or not, perception is reality for many people. Therefore, it might make sense to get a separate landline or wireless phone for your professional needs. You would then print this number on your website and business cards instead of your house phone. A wireless phone is best because you can carry it with you and never miss an important call. In addition to upholding your professionalism, doing this also helps you delineate between different areas of your life.
4) Follow leads wherever they may appear.
Anyone who has been in business for long knows that leads and opportunities can crop up almost anywhere, at any time. It is not uncommon for new business partners to meet on vacation, over dinner and drinks, or while playing golf at a country club. Therefore, you should keep this in the back of your mind and be ready to pounce on new opportunities as they arise. If you are out on the green with someone and you get to talking about your professions, there is no shame in "testing the waters" and seeing if he is interested in new projects. Do not assume that just because you aren't in a business setting, you cannot pursue business leads. Truly successful inventors are creative and resourceful.
5) Use the direct approach whenever possible and appropriate.
Many people take a passive approach to life. Instead of acting to bring about some outcome, they simply hope it comes to be through osmosis. When it comes to networking, this attitude is a death sentence. If you want to meet the best people and bring them into the fold, you need to proactively seek them out. Let's say you are in desperate need of a graphic designer, for instance. Throw up an ad on Rent-A-Coder that says you're looking for one! Better yet, ask around your circle of friends and contacts to see if they know anyone with the skills you need. This is how networking happens. Of course, you should seek to establish some kind of relationship with a person before you just mine them for contacts. You wouldn't want to bombard someone you just met. But by all means: once you are on good terms with someone, feel free to ask them who they know.
Apply these tips to your inventing and you will soon find that networking is not so difficult and it can make the difference between a successful invention and a failed one.
Soft Goods Networking
Soft goods are those items that help with the convenience of everyday life. There are different categories of soft goods out of which some are medical soft goods including lab coats, braces etc. Soft goods networking is amongst the very difficult tasks to carry out.
One mandatory thing is for the sender and the receiver to both have a friendly environment to accommodate the transactions without causing trouble. For stable soft goods networking, the computer on which the environment is saved needs to be reliable. For the networking to be fast and efficient, the Internet should be the mode of soft goods networking.
There are certain systems in which the purchase may be made after a trial use, limited to a certain period. This is more reliable, as it lets the buyer feel safer and less at risk of being duped. The goods may be replaced or returned if defective or unusable. There is a long list of things that are available and online sites carry different images and product details to help you make an informed decision.
At walk in shops, there are usually products that are out of stock or not available due to various reasons. In case you like something and it is out of stock you may be able to look it up on the Internet, access its different versions online, and buy the option you like. The network gives a vast choice of soft goods to choose from and reasonable prices to go with it. Soft goods networking also provides its customers with a door delivery service.
One mandatory thing is for the sender and the receiver to both have a friendly environment to accommodate the transactions without causing trouble. For stable soft goods networking, the computer on which the environment is saved needs to be reliable. For the networking to be fast and efficient, the Internet should be the mode of soft goods networking.
There are certain systems in which the purchase may be made after a trial use, limited to a certain period. This is more reliable, as it lets the buyer feel safer and less at risk of being duped. The goods may be replaced or returned if defective or unusable. There is a long list of things that are available and online sites carry different images and product details to help you make an informed decision.
At walk in shops, there are usually products that are out of stock or not available due to various reasons. In case you like something and it is out of stock you may be able to look it up on the Internet, access its different versions online, and buy the option you like. The network gives a vast choice of soft goods to choose from and reasonable prices to go with it. Soft goods networking also provides its customers with a door delivery service.
Tuesday, February 19, 2008
Broadband - Going Underground, Broadband Through Sewers
You know what it's like, another day, another commute to work, another set of roadworks somewhere along the way. Chances are they're probably working on the telecoms cables beneath the surface.
However, the idea of running a fibre-optic network beneath the surface could soon come into practice.
Fibre-optic cables transmit data using light pulses down glass or plastic fibres - which are not prone to outside interference, and could therefore help deliver ultra-fast broadband across the UK.
Such cabling networks are already being implemented in Japan, but also in some cities - such as Paris - making use of vast sewer systems in order to deliver high-speed broadband connections through fibre-optic cabling to homes and businesses.
With a sewer network of over 360,000 miles existing in the UK, the idea of threading cables through underground pipes in order to help deliver high-speed broadband services may sound far-fetched, but it could soon become a reality.
A networking firm in Wales are currently in talks with several councils about the possibility of laying fibre-optic cables - which could potentially lead to faster broadband services becoming available, whilst eliminating the need to spend time and money digging up the roads.
Universities in Aberdeen, Bournemouth and Bath have been used to trial such methods of cabling on a small scale. However the firm have been negotiating with councils and water boards to try and strike a deal which could see fibre-optic cabling being laid over wider areas.
Cables would lie up to five metres below the surface, and as fibre optic cabling is believed to be less prone to erosion and rust, it could prove to be the next phase in delivering ultra-fast broadband connections across the UK.
However, the idea of running a fibre-optic network beneath the surface could soon come into practice.
Fibre-optic cables transmit data using light pulses down glass or plastic fibres - which are not prone to outside interference, and could therefore help deliver ultra-fast broadband across the UK.
Such cabling networks are already being implemented in Japan, but also in some cities - such as Paris - making use of vast sewer systems in order to deliver high-speed broadband connections through fibre-optic cabling to homes and businesses.
With a sewer network of over 360,000 miles existing in the UK, the idea of threading cables through underground pipes in order to help deliver high-speed broadband services may sound far-fetched, but it could soon become a reality.
A networking firm in Wales are currently in talks with several councils about the possibility of laying fibre-optic cables - which could potentially lead to faster broadband services becoming available, whilst eliminating the need to spend time and money digging up the roads.
Universities in Aberdeen, Bournemouth and Bath have been used to trial such methods of cabling on a small scale. However the firm have been negotiating with councils and water boards to try and strike a deal which could see fibre-optic cabling being laid over wider areas.
Cables would lie up to five metres below the surface, and as fibre optic cabling is believed to be less prone to erosion and rust, it could prove to be the next phase in delivering ultra-fast broadband connections across the UK.
Broadband Internet - For a High Speed Connection
In this infotainment arena, technology is playing a vital role in changing yesterday's world into the latest high-tech world. High speed internet has made world come closer, as it offers hassle-free communication with the benefit of cost effectiveness. In the technical world, high speed internet is referred to as broadband internet. This allows users to access information at a higher speed compared to the dial-up access over the modem.
The broadband internet or broadband access is getting popular among users to operate information on the desktop or laptop computer. The broadband technology handles the user's operations with a speed ranging from 64kbits to 1.0Mbits. The high-speed connection offers seamless connectivity with excellent results.
The users have access to information on the internet at a faster speed. This has been made possible with a built-in high-speed modem. The users can avail the broadband internet connection in form of DSL, cable or satellite. DSL stands for Digital Subscriber Line; it allows users to transmit a high volume of data, voice, images and videos quickly.
Broadband technology has been applied to the realm of communications also - with very positive results. With broadband internet, it has become very easy to chat and connect with near and dear ones at significantly lower rates. Moreover, the speed is 10 times faster compared to the dial-up connection that allows users to access information in a fraction of seconds. The high-speed connection does not get disconnected during peak hours also.
The broadband connection does not hinder the operation of telephone lines. Unlike a dial-up connection over the modem, broadband provides access to receive or make calls on the telephone line, even when the internet is in use. In the early ages of the broadband, it was very expensive and now with the passage of time, it is in the reach of even average users.
The broadband internet or broadband access is getting popular among users to operate information on the desktop or laptop computer. The broadband technology handles the user's operations with a speed ranging from 64kbits to 1.0Mbits. The high-speed connection offers seamless connectivity with excellent results.
The users have access to information on the internet at a faster speed. This has been made possible with a built-in high-speed modem. The users can avail the broadband internet connection in form of DSL, cable or satellite. DSL stands for Digital Subscriber Line; it allows users to transmit a high volume of data, voice, images and videos quickly.
Broadband technology has been applied to the realm of communications also - with very positive results. With broadband internet, it has become very easy to chat and connect with near and dear ones at significantly lower rates. Moreover, the speed is 10 times faster compared to the dial-up connection that allows users to access information in a fraction of seconds. The high-speed connection does not get disconnected during peak hours also.
The broadband connection does not hinder the operation of telephone lines. Unlike a dial-up connection over the modem, broadband provides access to receive or make calls on the telephone line, even when the internet is in use. In the early ages of the broadband, it was very expensive and now with the passage of time, it is in the reach of even average users.
Monday, February 18, 2008
How To Get Consistent Referrals
How many times have we heard the saying "Hope is not a plan," and thought "Yikes! I should probably take a look at my marketing calendar." Many of us get caught up in day to day operations and completely forget to plan. It's only when referrals are low or non-existent that we begin to think about marketing.
When was the last time you communicated with your referring clients? Generally you should be in touch with your clients monthly to bi-monthly, minimally-- depending on your field. If you can't remember the last time you contacted your clients, you may benefit from using a referral marketing calendar. Depending on your preferences, your marketing calendar could be electronic or a hard copy paper calendar.
It can be difficult, stressful, and sometimes completely ineffective to plan and execute marketing activities on a whim. Schedule time each week to review, update, and develop your referral marketing calendar. After you've entered activities on your calendar, print out the current month and hang it near your desk. It is helpful to have something tangible to remind you and help keep you on track. Be sure to also document the following:
1. Money invested.
2. Time invested.
3. Results derived.
4. Repeat activity or reject activity (based on results/return on investment).
Keep special occasions in mind when planning your activities, such as holidays, special client anniversaries, and events related to your particular business.
When was the last time you communicated with your referring clients? Generally you should be in touch with your clients monthly to bi-monthly, minimally-- depending on your field. If you can't remember the last time you contacted your clients, you may benefit from using a referral marketing calendar. Depending on your preferences, your marketing calendar could be electronic or a hard copy paper calendar.
It can be difficult, stressful, and sometimes completely ineffective to plan and execute marketing activities on a whim. Schedule time each week to review, update, and develop your referral marketing calendar. After you've entered activities on your calendar, print out the current month and hang it near your desk. It is helpful to have something tangible to remind you and help keep you on track. Be sure to also document the following:
1. Money invested.
2. Time invested.
3. Results derived.
4. Repeat activity or reject activity (based on results/return on investment).
Keep special occasions in mind when planning your activities, such as holidays, special client anniversaries, and events related to your particular business.
Networking - 10 Ways to Survive and Thrive at Networking Events
Are you attending a networking event? It can be intimidating if you don't know what to say and do.
Here are 10 tips to help you survive and thrive at networking events:
1. Arrive as early as you can. You'll avoid the angst of walking into a room full of strangers. Even better, you'll avoid having to look for a seat while everyone stares at you, or has to move over to make room for you at the table.
2. When you meet someone new, stand up and shake their hand. Maintain good eye contact.
3. Prepare a few questions to get the conversation started. It might be about the event or venue, or how often they have attended in the past.
4. Bring lots of business cards, and have them available. You'll avoid having to rummage through your bag or pockets trying to locate them.
5. Exchange business cards at the start of the meeting. You can place the cards you receive in front of you, in the order that people are sitting around the table.
6. Be prepared to introduce yourself and your services. Plan your introduction so you aren't caught like a deer in the headlights.
7. Prepare any materials you will present, including notes from the last meeting.
8. Be curious about the other people at the meeting, and be a good listener. You'll pick up interesting ways to connect afterwards.
9. Look for ways to help others. You may not need the product or service of someone in the group, but you may know someone who does. Go out of your way to help them. You never know when they will do the same for you.
10. Follow up afterwards. Nothing happens without follow up. Arrange to meet for lunch or coffee, or at one of your offices.
Here are 10 tips to help you survive and thrive at networking events:
1. Arrive as early as you can. You'll avoid the angst of walking into a room full of strangers. Even better, you'll avoid having to look for a seat while everyone stares at you, or has to move over to make room for you at the table.
2. When you meet someone new, stand up and shake their hand. Maintain good eye contact.
3. Prepare a few questions to get the conversation started. It might be about the event or venue, or how often they have attended in the past.
4. Bring lots of business cards, and have them available. You'll avoid having to rummage through your bag or pockets trying to locate them.
5. Exchange business cards at the start of the meeting. You can place the cards you receive in front of you, in the order that people are sitting around the table.
6. Be prepared to introduce yourself and your services. Plan your introduction so you aren't caught like a deer in the headlights.
7. Prepare any materials you will present, including notes from the last meeting.
8. Be curious about the other people at the meeting, and be a good listener. You'll pick up interesting ways to connect afterwards.
9. Look for ways to help others. You may not need the product or service of someone in the group, but you may know someone who does. Go out of your way to help them. You never know when they will do the same for you.
10. Follow up afterwards. Nothing happens without follow up. Arrange to meet for lunch or coffee, or at one of your offices.
Thursday, February 14, 2008
Whine Tasting - Top 5 Excuses for Networking
Networking is such an incredible tool for everyone, regardless of your profession, industry or trade. When used properly and effectively, networking can yield incredible results that can last a lifetime. So why are we not networking more and developing our communication skills, creativity, resources etc.? Listed below are the main excuses for why most people choose not to network. This article is designed to encourage the reader to dispel common myths associated with networking and become an Elite Networking Champion!
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Nine Networking Tips for Success
When you enter the networking mixer do you feel like you have a two-foot perimeter of open space surrounding you? Everyone seems to be comfortably settled into clusters as they socialize unaware of your presence. You try to make eye contact but you don't recognize anyone. You search for the bar. Even though you're not thirsty, having something in your hand might make you appear to be festive and casual.
Walking determinedly across the room makes you look powerful, you hope. Time stands still. You make idle chat with the bar tender, waiting to be rescued from this miserable time warp. Even though you were hoping to make business contacts, you're not sure about the approach. Let's face it, you can't just walk up to a stranger and say, "Hey by the way I'm with A-1 Plumbing, do you have any clogged drains?" You decide to leave after 30 minute networking is too uncomfortable. Oh well, at least you showed up. Maybe it'll be better next time.
Whether you are just out of college, in career transition or building a successful business, networking is a necessity to form lasting business relationships that lead to referrals. Here are some tips to make your networking pay off.
Do your research
Before you go to a networking function, decide whom you want to meet in advance and why you want to meet them. Go to your Business Journal's Book of Lists or the membership roster to learn more about the attendees and members. If the people you want to meet have a website, visit it and when you meet them, you now have something to comment on. People are flattered when you are interested enough to find out about them before actually meeting them.
Act like a host
By calling new members of your organization before the mixer and inviting them to meet you there, you accomplish several things: You help them become acclimated into the club, you have someone to introduce around and you make a new business acquaintance that will be grateful for your leadership.
Play matchmaker
Become a resource person by thinking ahead of how you can help others get leads and referrals. Make a mental note of how to get these contacts together. Go one step further by making a few phone calls before the meeting so you can facilitate the introductions.
Take your business cards
I have been to so many functions where someone could have had my business or a good lead, but they didn't have a card. The excuses range from running out to being in a career transition-all the more reason to have at least a generic model. If you are in transition or a graduating college student, chances are you are looking for a position. Have a plain card with your name, phone number and e-mail. If you want to be creative you might also include a favorite quote. It will serve as a conversation piece or an icebreaker.
Get their card
Novices at networking regularly fail to ask others for their card. A rule of thumb: if they ask for your card it means they are interested. Return the request immediately by asking for theirs and jot down any information on the back of the card that might jog your memory later. It's actually more important to get their card because that puts you in a position of control if you decide you need to contact them in the future.
Focus on the relationship
Even though it's important to exchange business cards, the purpose of networking isn't a competition to collect business cards, nor is it to conduct business. The focus should be on meeting new people and establishing new business and professional relationships.
Polish your communication skills
Be in the present moment by using good eye contact and smiling. It's rude to stare, but it's also impolite to have darting eyes suggesting that there is someone more interesting across the room. Listen and ask questions more than you speak. No one wants to be around a know-it-all or a bore. Read body language. Recognize that if someone is rubbing their neck, yawning or has darting eyes, they are probably bored or simply lack good communication skills. Make a gracious exit.
Let others join in
There is nothing more miserable than to be standing outside a circle of people who are so engrossed in conversation that you feel ignored. Become observant to those who seem lost and invite them into the conversation by saying, "join us...we were just talking about..." Then at an appropriate time introduce yourself to them and introduce them to the group.
Walking determinedly across the room makes you look powerful, you hope. Time stands still. You make idle chat with the bar tender, waiting to be rescued from this miserable time warp. Even though you were hoping to make business contacts, you're not sure about the approach. Let's face it, you can't just walk up to a stranger and say, "Hey by the way I'm with A-1 Plumbing, do you have any clogged drains?" You decide to leave after 30 minute networking is too uncomfortable. Oh well, at least you showed up. Maybe it'll be better next time.
Whether you are just out of college, in career transition or building a successful business, networking is a necessity to form lasting business relationships that lead to referrals. Here are some tips to make your networking pay off.
Do your research
Before you go to a networking function, decide whom you want to meet in advance and why you want to meet them. Go to your Business Journal's Book of Lists or the membership roster to learn more about the attendees and members. If the people you want to meet have a website, visit it and when you meet them, you now have something to comment on. People are flattered when you are interested enough to find out about them before actually meeting them.
Act like a host
By calling new members of your organization before the mixer and inviting them to meet you there, you accomplish several things: You help them become acclimated into the club, you have someone to introduce around and you make a new business acquaintance that will be grateful for your leadership.
Play matchmaker
Become a resource person by thinking ahead of how you can help others get leads and referrals. Make a mental note of how to get these contacts together. Go one step further by making a few phone calls before the meeting so you can facilitate the introductions.
Take your business cards
I have been to so many functions where someone could have had my business or a good lead, but they didn't have a card. The excuses range from running out to being in a career transition-all the more reason to have at least a generic model. If you are in transition or a graduating college student, chances are you are looking for a position. Have a plain card with your name, phone number and e-mail. If you want to be creative you might also include a favorite quote. It will serve as a conversation piece or an icebreaker.
Get their card
Novices at networking regularly fail to ask others for their card. A rule of thumb: if they ask for your card it means they are interested. Return the request immediately by asking for theirs and jot down any information on the back of the card that might jog your memory later. It's actually more important to get their card because that puts you in a position of control if you decide you need to contact them in the future.
Focus on the relationship
Even though it's important to exchange business cards, the purpose of networking isn't a competition to collect business cards, nor is it to conduct business. The focus should be on meeting new people and establishing new business and professional relationships.
Polish your communication skills
Be in the present moment by using good eye contact and smiling. It's rude to stare, but it's also impolite to have darting eyes suggesting that there is someone more interesting across the room. Listen and ask questions more than you speak. No one wants to be around a know-it-all or a bore. Read body language. Recognize that if someone is rubbing their neck, yawning or has darting eyes, they are probably bored or simply lack good communication skills. Make a gracious exit.
Let others join in
There is nothing more miserable than to be standing outside a circle of people who are so engrossed in conversation that you feel ignored. Become observant to those who seem lost and invite them into the conversation by saying, "join us...we were just talking about..." Then at an appropriate time introduce yourself to them and introduce them to the group.
Wednesday, February 13, 2008
Whine Tasting - Top 5 Excuses for Networking
Networking is such an incredible tool for everyone, regardless of your profession, industry or trade. When used properly and effectively, networking can yield incredible results that can last a lifetime. So why are we not networking more and developing our communication skills, creativity, resources etc.? Listed below are the main excuses for why most people choose not to network. This article is designed to encourage the reader to dispel common myths associated with networking and become an Elite Networking Champion!
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Excuse #1: I do not need to Network.
This is the most common excuse that could be far from the truth. There is no one definition of networking. Many people view networking as getting a job, internship or maneuvering through a career transition. On the contrary, networking can be whatever you need for it to be according to your professional or social endeavors. It should be viewed as a lifestyle and not a moment event. Networking should be a continuous part of your social and professional development. Also, networking should not be restricted to simply business functions, events, meetings, interviews, etc. Networking can occur anywhere, anytime and with anyone.
Excuse #2: I do not like to Network.
Once again, you must define what is considered networking and outline the benefits of networking. Networking offers you a chance to develop connections with people and build relationships for success. You can gain resources, knowledge, services, products, etc. that can help you advance in your career or academics. Networking allows you to make strategic partnerships that can save you precious time and money. It is also a skill that can improve your communication with others and enhance your professional approach in business matters.
Excuse #3: I am not good at Networking.
The more times you practice and utilize networking, the better you become. In order to become good at networking, you must be consistent. One of the best ways to achieve that goal is to join a chamber of commerce or professional organization. There will already be a structure or model in place to facilitate effective networking activities. Prepare for each networking event and create a list of goals that you would like to achieve from networking. At networking events, make it a point to build pre-mature relationships with your business counterparts and follow up in a timely manner.
Excuse #4: Networking does not work for me.
Many people try networking a few times, are not satisfied with the results and ultimately quit. We believe that networking is for everybody. If you tried networking and did not achieve much success, change your approach towards networking. Find a different organization to attend events. Ask friends and colleagues about various networking opportunities. Join associations or clubs that you are passionate about because networking does not have to be strictly business.
Excuse #5: I do not like Networking/attending events alone.
When you are starting out, you might have to attend events alone and network by yourself. But eventually, you will meet new people, join groups and have a network of your own. Do not be discouraged or become an introvert when attending functions. Do your best to actively meet and connect with people.
Nine Networking Tips for Success
When you enter the networking mixer do you feel like you have a two-foot perimeter of open space surrounding you? Everyone seems to be comfortably settled into clusters as they socialize unaware of your presence. You try to make eye contact but you don't recognize anyone. You search for the bar. Even though you're not thirsty, having something in your hand might make you appear to be festive and casual.
Walking determinedly across the room makes you look powerful, you hope. Time stands still. You make idle chat with the bar tender, waiting to be rescued from this miserable time warp. Even though you were hoping to make business contacts, you're not sure about the approach. Let's face it, you can't just walk up to a stranger and say, "Hey by the way I'm with A-1 Plumbing, do you have any clogged drains?" You decide to leave after 30 minute networking is too uncomfortable. Oh well, at least you showed up. Maybe it'll be better next time.
Whether you are just out of college, in career transition or building a successful business, networking is a necessity to form lasting business relationships that lead to referrals. Here are some tips to make your networking pay off.
Do your research
Before you go to a networking function, decide whom you want to meet in advance and why you want to meet them. Go to your Business Journal's Book of Lists or the membership roster to learn more about the attendees and members. If the people you want to meet have a website, visit it and when you meet them, you now have something to comment on. People are flattered when you are interested enough to find out about them before actually meeting them.
Act like a host
By calling new members of your organization before the mixer and inviting them to meet you there, you accomplish several things: You help them become acclimated into the club, you have someone to introduce around and you make a new business acquaintance that will be grateful for your leadership.
Play matchmaker
Become a resource person by thinking ahead of how you can help others get leads and referrals. Make a mental note of how to get these contacts together. Go one step further by making a few phone calls before the meeting so you can facilitate the introductions.
Take your business cards
I have been to so many functions where someone could have had my business or a good lead, but they didn't have a card. The excuses range from running out to being in a career transition-all the more reason to have at least a generic model. If you are in transition or a graduating college student, chances are you are looking for a position. Have a plain card with your name, phone number and e-mail. If you want to be creative you might also include a favorite quote. It will serve as a conversation piece or an icebreaker.
Get their card
Novices at networking regularly fail to ask others for their card. A rule of thumb: if they ask for your card it means they are interested. Return the request immediately by asking for theirs and jot down any information on the back of the card that might jog your memory later. It's actually more important to get their card because that puts you in a position of control if you decide you need to contact them in the future.
Focus on the relationship
Even though it's important to exchange business cards, the purpose of networking isn't a competition to collect business cards, nor is it to conduct business. The focus should be on meeting new people and establishing new business and professional relationships.
Polish your communication skills
Be in the present moment by using good eye contact and smiling. It's rude to stare, but it's also impolite to have darting eyes suggesting that there is someone more interesting across the room. Listen and ask questions more than you speak. No one wants to be around a know-it-all or a bore. Read body language. Recognize that if someone is rubbing their neck, yawning or has darting eyes, they are probably bored or simply lack good communication skills. Make a gracious exit.
Let others join in
There is nothing more miserable than to be standing outside a circle of people who are so engrossed in conversation that you feel ignored. Become observant to those who seem lost and invite them into the conversation by saying, "join us...we were just talking about..." Then at an appropriate time introduce yourself to them and introduce them to the group.
Monday, February 11, 2008
Golf and Business Equals Success
Social schmoozing has long been recognised as an effective method of building business relationships and wooing new clients. Martini lunches and cigars were the tools used a generation ago. These days golf is considered the most important schmoozing skill, so much so that many executives attain their positions based on golf prowess alone. In fact, not playing golf can have a negative impact on business careers. Many non-golfers are finding that they hit professional stagnation due to golfing colleagues being promoted above them.
Women, determined to break into the old-boys' business network, are also taking advantage of 18-hole business practices. More and more women are signing up for classes and joining clubs to try and redress the male dominated networking imbalances of the past. Specialists in the golf and business market advise women to go as far as advertising their interest in the sport by hanging golf pictures in their offices. Bringing a putter and some golf balls to work is also an acknowledged signal of golfing interest.
Bill Storer, an expert on mixing golf and business, recommends that in order to increase your chances of success, you classify clients in one of four personality categories:
· Realtors - team players who value relationships
· Socialisers - emotional people who love an audience
· Thinkers - organised and detailed
· Directors - decisive, goal orientated, and stylish
Once you've identified your client's personality type, you can adapt your tactics to suit them.
A key factor in the golf schmooze is to learn proper golf etiquette. Don't talk when someone is about to hit a shot, don't step in the line of a putt, and always treat the course with respect. This means that you replace divots and rake bunkers when you're out of them. Your behaviour after a bad shot, or several bad shots, is also vital. Losing your temper and throwing your clubs around doesn't leave your client with a particularly favourable view of your character. Disregarding these protocols creates the impression of arrogance and inconsideration. At best, the client will lose all respect for you. At the worst, you could cost your company a prized contract.
It's considered poor form to leap straight into business talk and try work down to the nitty gritty of a deal. Some clients don't mind talking business on the course, while others prefer to keep it strictly social. Bill recommends waiting until the fifth hole to talk shop, and refraining from further talk after the fifteenth. This gives you and your client enough time to settle into your games and to concentrate on your closing approach. It's important to remember that the purpose is to improve your relationship with the client. To achieve this you should make every effort to get to know your client better on a personal level. Finalising business is a secondary concern.
Finally, the big question: do you play to win, or play to let your client win? That could depend on your client's temperament, and on how important winning at all costs is to his or her. Generally you should aim to play your best game. If it's obvious that you're losing on purpose, you risk embarrassing and insulting your client. There is, however, no sense in embarrassing them the other way with a sound drubbing either.
Women, determined to break into the old-boys' business network, are also taking advantage of 18-hole business practices. More and more women are signing up for classes and joining clubs to try and redress the male dominated networking imbalances of the past. Specialists in the golf and business market advise women to go as far as advertising their interest in the sport by hanging golf pictures in their offices. Bringing a putter and some golf balls to work is also an acknowledged signal of golfing interest.
Bill Storer, an expert on mixing golf and business, recommends that in order to increase your chances of success, you classify clients in one of four personality categories:
· Realtors - team players who value relationships
· Socialisers - emotional people who love an audience
· Thinkers - organised and detailed
· Directors - decisive, goal orientated, and stylish
Once you've identified your client's personality type, you can adapt your tactics to suit them.
A key factor in the golf schmooze is to learn proper golf etiquette. Don't talk when someone is about to hit a shot, don't step in the line of a putt, and always treat the course with respect. This means that you replace divots and rake bunkers when you're out of them. Your behaviour after a bad shot, or several bad shots, is also vital. Losing your temper and throwing your clubs around doesn't leave your client with a particularly favourable view of your character. Disregarding these protocols creates the impression of arrogance and inconsideration. At best, the client will lose all respect for you. At the worst, you could cost your company a prized contract.
It's considered poor form to leap straight into business talk and try work down to the nitty gritty of a deal. Some clients don't mind talking business on the course, while others prefer to keep it strictly social. Bill recommends waiting until the fifth hole to talk shop, and refraining from further talk after the fifteenth. This gives you and your client enough time to settle into your games and to concentrate on your closing approach. It's important to remember that the purpose is to improve your relationship with the client. To achieve this you should make every effort to get to know your client better on a personal level. Finalising business is a secondary concern.
Finally, the big question: do you play to win, or play to let your client win? That could depend on your client's temperament, and on how important winning at all costs is to his or her. Generally you should aim to play your best game. If it's obvious that you're losing on purpose, you risk embarrassing and insulting your client. There is, however, no sense in embarrassing them the other way with a sound drubbing either.
What I Hate About Networking
OK, I admit it. I hate networking.
OK OK, I don't really hate networking, but there are some aspects of networking I really do hate. Why do you care? Because if you understand WHY I hate these things YOU will make more money. Let me explain:
I was thinking about this in my car the other day. Networking is like hunting for birds in the bushes with a Gatling gun. You can't really see if any birds are actually in the bush but you shoot anyway. Every once in a while a bird drops dead out of a bush and you think "Success! This really works!" Except the gun fired 100 rounds and the bird was sick...
Networking's alot like that. You spend 80 percent of your time networking and every once in a while you get a referral. Success! This really works! Except you've spent dozens of hours to find a client that wants a $1000 job. Sound familiar?
When most people decide to go into business, they are brilliant at "the thing" that they do. They may take business classes and hear things like - "you must spend time marketing your business" and that networking is important. So they join a group with a vague idea of what they're supposed to be doing and what they'll get out of it. Meanwhile, they can't identify who they REALLY want as a client (their true target market), and they go in with the hope of thousands of dollars in referrals and quickly become very disappointed.
See, most people are networking in the dark. Well, let me flip on the light switch!!
Networking groups are great and they're really important to your business IF and only if you understand how deep networking really is.
Take out a penny and study it. Right now. Study the penny for two minutes. Go ahead. I'll be here when you get back.
So what did you notice?
The penny is more complex than that thing you left on the sidewalk because it wasn't worth picking up... Networking is like that too.
The thing that drives me crazy about networking groups is that some of them offer pretty good education on how to work their system. The problem is most people think that's it. "Oh I see, it's a penny. Well, that's all I need to know...so where are my referrals? This system doesn't work!"
By their very nature, networking groups focus on referrals and results and when people don't see the results they want, the "system" doesn't work. It IS the system's fault (despite what the group will tell you) to the extent that nobody told them how to work it as it applies to their business and it's overall vision.
If you're out there in a networking group or going to a chamber and you don't know exactly what you're looking for (and it isn't "as many referrals as you can get") STOP!!
If you don't know where you're going that's exactly where you'll end up. And if you're just out there giving referrals to get referrals and you have no idea who your dream client is, then all you're going to get is the kinds of referrals and clients you DON'T want.
Do yourself a huge favor and decide what kinds of customers you really want. Which of your clients make your life easy? What company specifically do you want to do business with?
The big lie about networking, infomercials and introductions is this: If you have a great infomercial that makes people want more information that is all you need to do.
That's a lie. If you have a great infomercial and you don't know what kinds of clients make you money and which once don't, a great infomercial won't help you.
Don't be like so many of my students who discover that, although they get a ton of referrals, they are people who drive them crazy and don't generate enough revenue to begin to cover the time they take out of the day.
Remember, you are the average of the five people and or groups you spend the most time with. You can apply this to your clients as well. Take a look at the clients you have right now today. With whom are you spending the most time? Are they making you rich or are they making you poor? Figure out who is generating the most revenue for you and ask for clients like THEM the next time you're out networking.
OK OK, I don't really hate networking, but there are some aspects of networking I really do hate. Why do you care? Because if you understand WHY I hate these things YOU will make more money. Let me explain:
I was thinking about this in my car the other day. Networking is like hunting for birds in the bushes with a Gatling gun. You can't really see if any birds are actually in the bush but you shoot anyway. Every once in a while a bird drops dead out of a bush and you think "Success! This really works!" Except the gun fired 100 rounds and the bird was sick...
Networking's alot like that. You spend 80 percent of your time networking and every once in a while you get a referral. Success! This really works! Except you've spent dozens of hours to find a client that wants a $1000 job. Sound familiar?
When most people decide to go into business, they are brilliant at "the thing" that they do. They may take business classes and hear things like - "you must spend time marketing your business" and that networking is important. So they join a group with a vague idea of what they're supposed to be doing and what they'll get out of it. Meanwhile, they can't identify who they REALLY want as a client (their true target market), and they go in with the hope of thousands of dollars in referrals and quickly become very disappointed.
See, most people are networking in the dark. Well, let me flip on the light switch!!
Networking groups are great and they're really important to your business IF and only if you understand how deep networking really is.
Take out a penny and study it. Right now. Study the penny for two minutes. Go ahead. I'll be here when you get back.
So what did you notice?
The penny is more complex than that thing you left on the sidewalk because it wasn't worth picking up... Networking is like that too.
The thing that drives me crazy about networking groups is that some of them offer pretty good education on how to work their system. The problem is most people think that's it. "Oh I see, it's a penny. Well, that's all I need to know...so where are my referrals? This system doesn't work!"
By their very nature, networking groups focus on referrals and results and when people don't see the results they want, the "system" doesn't work. It IS the system's fault (despite what the group will tell you) to the extent that nobody told them how to work it as it applies to their business and it's overall vision.
If you're out there in a networking group or going to a chamber and you don't know exactly what you're looking for (and it isn't "as many referrals as you can get") STOP!!
If you don't know where you're going that's exactly where you'll end up. And if you're just out there giving referrals to get referrals and you have no idea who your dream client is, then all you're going to get is the kinds of referrals and clients you DON'T want.
Do yourself a huge favor and decide what kinds of customers you really want. Which of your clients make your life easy? What company specifically do you want to do business with?
The big lie about networking, infomercials and introductions is this: If you have a great infomercial that makes people want more information that is all you need to do.
That's a lie. If you have a great infomercial and you don't know what kinds of clients make you money and which once don't, a great infomercial won't help you.
Don't be like so many of my students who discover that, although they get a ton of referrals, they are people who drive them crazy and don't generate enough revenue to begin to cover the time they take out of the day.
Remember, you are the average of the five people and or groups you spend the most time with. You can apply this to your clients as well. Take a look at the clients you have right now today. With whom are you spending the most time? Are they making you rich or are they making you poor? Figure out who is generating the most revenue for you and ask for clients like THEM the next time you're out networking.
Saturday, February 09, 2008
Golf and Business Equals Success
Social schmoozing has long been recognised as an effective method of building business relationships and wooing new clients. Martini lunches and cigars were the tools used a generation ago. These days golf is considered the most important schmoozing skill, so much so that many executives attain their positions based on golf prowess alone. In fact, not playing golf can have a negative impact on business careers. Many non-golfers are finding that they hit professional stagnation due to golfing colleagues being promoted above them.
Women, determined to break into the old-boys' business network, are also taking advantage of 18-hole business practices. More and more women are signing up for classes and joining clubs to try and redress the male dominated networking imbalances of the past. Specialists in the golf and business market advise women to go as far as advertising their interest in the sport by hanging golf pictures in their offices. Bringing a putter and some golf balls to work is also an acknowledged signal of golfing interest.
Bill Storer, an expert on mixing golf and business, recommends that in order to increase your chances of success, you classify clients in one of four personality categories:
· Realtors - team players who value relationships
· Socialisers - emotional people who love an audience
· Thinkers - organised and detailed
· Directors - decisive, goal orientated, and stylish
Once you've identified your client's personality type, you can adapt your tactics to suit them.
A key factor in the golf schmooze is to learn proper golf etiquette. Don't talk when someone is about to hit a shot, don't step in the line of a putt, and always treat the course with respect. This means that you replace divots and rake bunkers when you're out of them. Your behaviour after a bad shot, or several bad shots, is also vital. Losing your temper and throwing your clubs around doesn't leave your client with a particularly favourable view of your character. Disregarding these protocols creates the impression of arrogance and inconsideration. At best, the client will lose all respect for you. At the worst, you could cost your company a prized contract.
It's considered poor form to leap straight into business talk and try work down to the nitty gritty of a deal. Some clients don't mind talking business on the course, while others prefer to keep it strictly social. Bill recommends waiting until the fifth hole to talk shop, and refraining from further talk after the fifteenth. This gives you and your client enough time to settle into your games and to concentrate on your closing approach. It's important to remember that the purpose is to improve your relationship with the client. To achieve this you should make every effort to get to know your client better on a personal level. Finalising business is a secondary concern.
Finally, the big question: do you play to win, or play to let your client win? That could depend on your client's temperament, and on how important winning at all costs is to his or her. Generally you should aim to play your best game. If it's obvious that you're losing on purpose, you risk embarrassing and insulting your client. There is, however, no sense in embarrassing them the other way with a sound drubbing either.
Women, determined to break into the old-boys' business network, are also taking advantage of 18-hole business practices. More and more women are signing up for classes and joining clubs to try and redress the male dominated networking imbalances of the past. Specialists in the golf and business market advise women to go as far as advertising their interest in the sport by hanging golf pictures in their offices. Bringing a putter and some golf balls to work is also an acknowledged signal of golfing interest.
Bill Storer, an expert on mixing golf and business, recommends that in order to increase your chances of success, you classify clients in one of four personality categories:
· Realtors - team players who value relationships
· Socialisers - emotional people who love an audience
· Thinkers - organised and detailed
· Directors - decisive, goal orientated, and stylish
Once you've identified your client's personality type, you can adapt your tactics to suit them.
A key factor in the golf schmooze is to learn proper golf etiquette. Don't talk when someone is about to hit a shot, don't step in the line of a putt, and always treat the course with respect. This means that you replace divots and rake bunkers when you're out of them. Your behaviour after a bad shot, or several bad shots, is also vital. Losing your temper and throwing your clubs around doesn't leave your client with a particularly favourable view of your character. Disregarding these protocols creates the impression of arrogance and inconsideration. At best, the client will lose all respect for you. At the worst, you could cost your company a prized contract.
It's considered poor form to leap straight into business talk and try work down to the nitty gritty of a deal. Some clients don't mind talking business on the course, while others prefer to keep it strictly social. Bill recommends waiting until the fifth hole to talk shop, and refraining from further talk after the fifteenth. This gives you and your client enough time to settle into your games and to concentrate on your closing approach. It's important to remember that the purpose is to improve your relationship with the client. To achieve this you should make every effort to get to know your client better on a personal level. Finalising business is a secondary concern.
Finally, the big question: do you play to win, or play to let your client win? That could depend on your client's temperament, and on how important winning at all costs is to his or her. Generally you should aim to play your best game. If it's obvious that you're losing on purpose, you risk embarrassing and insulting your client. There is, however, no sense in embarrassing them the other way with a sound drubbing either.
What I Hate About Networking
I was thinking about this in my car the other day. Networking is like hunting for birds in the bushes with a Gatling gun. You can't really see if any birds are actually in the bush but you shoot anyway. Every once in a while a bird drops dead out of a bush and you think "Success! This really works!" Except the gun fired 100 rounds and the bird was sick...
Networking's alot like that. You spend 80 percent of your time networking and every once in a while you get a referral. Success! This really works! Except you've spent dozens of hours to find a client that wants a $1000 job. Sound familiar?
When most people decide to go into business, they are brilliant at "the thing" that they do. They may take business classes and hear things like - "you must spend time marketing your business" and that networking is important. So they join a group with a vague idea of what they're supposed to be doing and what they'll get out of it. Meanwhile, they can't identify who they REALLY want as a client (their true target market), and they go in with the hope of thousands of dollars in referrals and quickly become very disappointed.
See, most people are networking in the dark. Well, let me flip on the light switch!!
Networking groups are great and they're really important to your business IF and only if you understand how deep networking really is.
Take out a penny and study it. Right now. Study the penny for two minutes. Go ahead. I'll be here when you get back.
So what did you notice?
The penny is more complex than that thing you left on the sidewalk because it wasn't worth picking up... Networking is like that too.
The thing that drives me crazy about networking groups is that some of them offer pretty good education on how to work their system. The problem is most people think that's it. "Oh I see, it's a penny. Well, that's all I need to know...so where are my referrals? This system doesn't work!"
By their very nature, networking groups focus on referrals and results and when people don't see the results they want, the "system" doesn't work. It IS the system's fault (despite what the group will tell you) to the extent that nobody told them how to work it as it applies to their business and it's overall vision.
If you're out there in a networking group or going to a chamber and you don't know exactly what you're looking for (and it isn't "as many referrals as you can get") STOP!!
If you don't know where you're going that's exactly where you'll end up. And if you're just out there giving referrals to get referrals and you have no idea who your dream client is, then all you're going to get is the kinds of referrals and clients you DON'T want.
Do yourself a huge favor and decide what kinds of customers you really want. Which of your clients make your life easy? What company specifically do you want to do business with?
The big lie about networking, infomercials and introductions is this: If you have a great infomercial that makes people want more information that is all you need to do.
That's a lie. If you have a great infomercial and you don't know what kinds of clients make you money and which once don't, a great infomercial won't help you.
Don't be like so many of my students who discover that, although they get a ton of referrals, they are people who drive them crazy and don't generate enough revenue to begin to cover the time they take out of the day.
Remember, you are the average of the five people and or groups you spend the most time with. You can apply this to your clients as well. Take a look at the clients you have right now today. With whom are you spending the most time? Are they making you rich or are they making you poor? Figure out who is generating the most revenue for you and ask for clients like THEM the next time you're out networking.
Networking's alot like that. You spend 80 percent of your time networking and every once in a while you get a referral. Success! This really works! Except you've spent dozens of hours to find a client that wants a $1000 job. Sound familiar?
When most people decide to go into business, they are brilliant at "the thing" that they do. They may take business classes and hear things like - "you must spend time marketing your business" and that networking is important. So they join a group with a vague idea of what they're supposed to be doing and what they'll get out of it. Meanwhile, they can't identify who they REALLY want as a client (their true target market), and they go in with the hope of thousands of dollars in referrals and quickly become very disappointed.
See, most people are networking in the dark. Well, let me flip on the light switch!!
Networking groups are great and they're really important to your business IF and only if you understand how deep networking really is.
Take out a penny and study it. Right now. Study the penny for two minutes. Go ahead. I'll be here when you get back.
So what did you notice?
The penny is more complex than that thing you left on the sidewalk because it wasn't worth picking up... Networking is like that too.
The thing that drives me crazy about networking groups is that some of them offer pretty good education on how to work their system. The problem is most people think that's it. "Oh I see, it's a penny. Well, that's all I need to know...so where are my referrals? This system doesn't work!"
By their very nature, networking groups focus on referrals and results and when people don't see the results they want, the "system" doesn't work. It IS the system's fault (despite what the group will tell you) to the extent that nobody told them how to work it as it applies to their business and it's overall vision.
If you're out there in a networking group or going to a chamber and you don't know exactly what you're looking for (and it isn't "as many referrals as you can get") STOP!!
If you don't know where you're going that's exactly where you'll end up. And if you're just out there giving referrals to get referrals and you have no idea who your dream client is, then all you're going to get is the kinds of referrals and clients you DON'T want.
Do yourself a huge favor and decide what kinds of customers you really want. Which of your clients make your life easy? What company specifically do you want to do business with?
The big lie about networking, infomercials and introductions is this: If you have a great infomercial that makes people want more information that is all you need to do.
That's a lie. If you have a great infomercial and you don't know what kinds of clients make you money and which once don't, a great infomercial won't help you.
Don't be like so many of my students who discover that, although they get a ton of referrals, they are people who drive them crazy and don't generate enough revenue to begin to cover the time they take out of the day.
Remember, you are the average of the five people and or groups you spend the most time with. You can apply this to your clients as well. Take a look at the clients you have right now today. With whom are you spending the most time? Are they making you rich or are they making you poor? Figure out who is generating the most revenue for you and ask for clients like THEM the next time you're out networking.
Thursday, February 07, 2008
How Can Twitter & Plaxo Help Increase Your Sales?
These days we are all being bombarded with invitations to a plethora of on line social networks and many of us are a little confused as to why in the world we should join one? While not all Social Networks are worth the investment of your time to join and input a profile, some such as Twitter and Plaxo can actually be very helpful in connecting with your network.
Twitter.com is a very basic site that allows members to post their name, picture, a URL to their blog or web site and a short description of who they are. The one thing twitter is designed to do is answer a simple question - "What are you doing right now?" There is a 140 character text box that allows members to answer that question and anyone following their profile will see the answer as they post it. In turn, members can follow other people to keep up with what they are doing. While Twitter may sound like something a teenager would use instead of instant messaging or texting on their cell phone, it actually has some great applications for business.
Take Seth Godin for example. Anyone can follow Seth on twitter which is great because he updates it every time he publishes a new post on his blog. A user can click on a link to the new blog post right there in Seth's twitter and see his latest post. Twitter is also a great way to throw a question out to a lot of people for a quick answer. For example, avid twitter user Marc Nathan asked "anyone have any cheap / DIY solutions for a digital display? Like a digital photo frame, but it's larger and can handle wireless updates" and within an hour Geri Druckman answered "use any flat panel monitor, attach to the back of it a Linux thin client (a cheap one) and voila! any size, no limit pic frame." Pretty cool.
But perhaps even more interesting is that Facebook and Plaxo allow members to publish their twitter comments on their profile for those sites (in the case of Plaxo, members post their twitters in Plaxo Pulse). As a result, a member's name can constantly be in front of anyone linked to them in Facebook or Plaxo any time they look at recent activity - talk about great top of mind awareness!
Plaxo especially has done a great job of aggregating other on line activity in several well known sites like technorati and flickr as well as personal blogs through the Pulse tab. Members of a user's network on Pulse can see updates as they are posted to multiple other on line sites consolidated in one place. Plaxo Pulse also offers forum functionality that allows users to poll their networks on topics ranging from business to politics and then interactively comment on and track the results.
While keeping up with a Plaxo Pulse stream or Twitter posts may seem like one more item in to keep track of in an already information overloaded workplace, it does provide something that many newsletters and magazines don't and that is highly relevant feedback. In a society that is starting to rebel against interruption marketing, getting feedback from a personal network can be invaluable in building meaningful conversation with prospects and customers.
One thing to consider when joining any social network is that you will get out what you put in. Followers on Twitter will lose interest if you do not create relevant posts on a regular basis. Relevant posts are not updates like "eating dinner", but rather updates like "Eating texmex dinner at Arturo's on Smith Street- the food is phenomenal". The first post would be of little importance to followers while the second would get the attention of anyone who likes texmex food and give some great free advertising to a restaurant that you like and would like to see stick around. And remember that if you set your Plaxo Pulse to post your twitters, you will want to make sure they are relevant for whichever groups you allow to see them. Also, make sure that you are following other users (either on Twitter or Plaxo Pulse) and contributing to the discussion of their posts as well - this is a great way to establish rapport with your connections.
Twitter.com is a very basic site that allows members to post their name, picture, a URL to their blog or web site and a short description of who they are. The one thing twitter is designed to do is answer a simple question - "What are you doing right now?" There is a 140 character text box that allows members to answer that question and anyone following their profile will see the answer as they post it. In turn, members can follow other people to keep up with what they are doing. While Twitter may sound like something a teenager would use instead of instant messaging or texting on their cell phone, it actually has some great applications for business.
Take Seth Godin for example. Anyone can follow Seth on twitter which is great because he updates it every time he publishes a new post on his blog. A user can click on a link to the new blog post right there in Seth's twitter and see his latest post. Twitter is also a great way to throw a question out to a lot of people for a quick answer. For example, avid twitter user Marc Nathan asked "anyone have any cheap / DIY solutions for a digital display? Like a digital photo frame, but it's larger and can handle wireless updates" and within an hour Geri Druckman answered "use any flat panel monitor, attach to the back of it a Linux thin client (a cheap one) and voila! any size, no limit pic frame." Pretty cool.
But perhaps even more interesting is that Facebook and Plaxo allow members to publish their twitter comments on their profile for those sites (in the case of Plaxo, members post their twitters in Plaxo Pulse). As a result, a member's name can constantly be in front of anyone linked to them in Facebook or Plaxo any time they look at recent activity - talk about great top of mind awareness!
Plaxo especially has done a great job of aggregating other on line activity in several well known sites like technorati and flickr as well as personal blogs through the Pulse tab. Members of a user's network on Pulse can see updates as they are posted to multiple other on line sites consolidated in one place. Plaxo Pulse also offers forum functionality that allows users to poll their networks on topics ranging from business to politics and then interactively comment on and track the results.
While keeping up with a Plaxo Pulse stream or Twitter posts may seem like one more item in to keep track of in an already information overloaded workplace, it does provide something that many newsletters and magazines don't and that is highly relevant feedback. In a society that is starting to rebel against interruption marketing, getting feedback from a personal network can be invaluable in building meaningful conversation with prospects and customers.
One thing to consider when joining any social network is that you will get out what you put in. Followers on Twitter will lose interest if you do not create relevant posts on a regular basis. Relevant posts are not updates like "eating dinner", but rather updates like "Eating texmex dinner at Arturo's on Smith Street- the food is phenomenal". The first post would be of little importance to followers while the second would get the attention of anyone who likes texmex food and give some great free advertising to a restaurant that you like and would like to see stick around. And remember that if you set your Plaxo Pulse to post your twitters, you will want to make sure they are relevant for whichever groups you allow to see them. Also, make sure that you are following other users (either on Twitter or Plaxo Pulse) and contributing to the discussion of their posts as well - this is a great way to establish rapport with your connections.
Are You Neglecting Your Network?
As a business owner you know a lot of people, and you continue to meet new people. This is your network. But what are you doing with it? How often do you connect with people in your network? Do you have a plan to stay in touch consistently and develop your relationships?
If you've been neglecting your network it's time to make some changes. It's never too late to begin where you are and start connecting with the people you know.
Networking is about giving first. It's about building relationships over time with people. If you don't invest in nurturing and growing your relationships with people in your network, then your network will become nothing more than a list of names in a database.
When you stay in touch and develop relationships with people, your business will be top of mind when people need your products or services. This also increases the number of referrals people will give to your business.
To nurture a relationship, you must give it attention and energy. There are loads of ways to connect with people (many of which are very inexpensive). You can:
* Pick up the phone
* Send an e-mail
* Send a note the old fashioned way (otherwise known as snail-mail using the post)
* Meet in person for coffee, lunch or a drink
Finding a reason to connect isn't hard to do. You don't have to wait for something big to happen; little things can mean a lot too. Here are just a few ideas:
- No specific reason, just to see what's new and catch up
- Birthdays or anniversaries
- Sharing an article, book, website, or other resource
How often you touch base depends on the kind of relationship you have with each person. For some people connecting twice a year is perfect and for others every three months is appropriate. You might have monthly contact with people you know quite well and for very close relationships perhaps even more frequently.
Think about different types of people you know and how often you'd like to be in touch with:
> New acquaintances
> Current clients
> Inactive clients
> Former colleagues
> Suppliers for your business
The key to successfully nurturing your network is to create a structured plan. Random acts of kindness and connection never hurt, but to really build a relationship it's better to have consistent contact.
To make it easy to stay in touch, you need to use a system to keep track of who you want to contact and when. If you rely on your memory you won't get very far.
You can create a system by setting reminders in your own contact database. Or if you use Outlook, you can use the 'Tasks' feature where you can make notes with reminder dates.
The type of system you use isn't important. What is important is having a system and taking action. Find something that works for you and get started today.
If you've been neglecting your network it's time to make some changes. It's never too late to begin where you are and start connecting with the people you know.
Networking is about giving first. It's about building relationships over time with people. If you don't invest in nurturing and growing your relationships with people in your network, then your network will become nothing more than a list of names in a database.
When you stay in touch and develop relationships with people, your business will be top of mind when people need your products or services. This also increases the number of referrals people will give to your business.
To nurture a relationship, you must give it attention and energy. There are loads of ways to connect with people (many of which are very inexpensive). You can:
* Pick up the phone
* Send an e-mail
* Send a note the old fashioned way (otherwise known as snail-mail using the post)
* Meet in person for coffee, lunch or a drink
Finding a reason to connect isn't hard to do. You don't have to wait for something big to happen; little things can mean a lot too. Here are just a few ideas:
- No specific reason, just to see what's new and catch up
- Birthdays or anniversaries
- Sharing an article, book, website, or other resource
How often you touch base depends on the kind of relationship you have with each person. For some people connecting twice a year is perfect and for others every three months is appropriate. You might have monthly contact with people you know quite well and for very close relationships perhaps even more frequently.
Think about different types of people you know and how often you'd like to be in touch with:
> New acquaintances
> Current clients
> Inactive clients
> Former colleagues
> Suppliers for your business
The key to successfully nurturing your network is to create a structured plan. Random acts of kindness and connection never hurt, but to really build a relationship it's better to have consistent contact.
To make it easy to stay in touch, you need to use a system to keep track of who you want to contact and when. If you rely on your memory you won't get very far.
You can create a system by setting reminders in your own contact database. Or if you use Outlook, you can use the 'Tasks' feature where you can make notes with reminder dates.
The type of system you use isn't important. What is important is having a system and taking action. Find something that works for you and get started today.
Wednesday, February 06, 2008
How Networking Can Help Your Business
When you are in business, it goes without saying that everyday and everywhere is an opportunity for you to network with prospective clients as well as with business associates, and hand out your color business cards. Without discriminating those that can buy from you and those that are just there as contacts, networking can help you spread the word about your business. The more contacts you generate, the better it is for you to build stronger business relationships from your network.
Nevertheless, small businesses have yet to learn the skills associated with the art of networking. And yes, networking is an art that can be acquired and learned especially if one can invest the time and effort to study the skill.
Here are a few tips that you can use the next time you network for your business:
Tip 1 - Introduce yourself.
You may say that this one is moot and academic. But you'll be surprised to know that many business owners, even successful ones, find it a bit intimidating to approach prospective clients even just to greet them.
However, by introducing yourself, you not only break the ice but most importantly, you allow your target clients to see you as someone approachable and easy to talk to. You have to initiate the first move. Otherwise, you'll just end the event without having met anyone that might someday play a vital role in your success.
So when you are at a function, always remember to look for prospects and sit next to them instead of those you already know. The latter may be the safest way in any function, but you'll never be able to meet anyone new if you do that. The key is to get to know as many new people as possible.
Tip 2 - Always show that you're interested.
When someone is talking to you, remember to hear him or her out. Show interest in what they are saying by letting them speak. And make sure that you look interested. No matter how boring the person you're talking to or the conversation, never allow your mind to wander. The more you show interest to what your prospects are saying, the more they will listen to you when it's your turn to talk.
Tip 3 - Always welcome events and functions, and join them.
Networking means your having to participate in as many events or functions as possible. Do not avoid them. Even if you are tasked to deliver a speech, welcome the opportunity for you to be recognized. But avoid telling your audience what you do professionally. Sad to say, nobody's interested in that. It is better to talk about how the people can benefit from your business, and what you can do to solve their problems.
Tip 4 - ALWAYS BRING YOUR BUSINESS CARDS.
I can't emphasize this enough. Your business card printing pieces are mandatory items in every networking opportunity you have. It should not be a new strategy anymore. As a business owner, you should know this already. Your color business cards, or even the standard black-and-white are vital tools in your marketing arsenal. In order for people to remember you, you got to have your business cards to hand out so your prospects can call you when the time comes that they need your business.
Nevertheless, small businesses have yet to learn the skills associated with the art of networking. And yes, networking is an art that can be acquired and learned especially if one can invest the time and effort to study the skill.
Here are a few tips that you can use the next time you network for your business:
Tip 1 - Introduce yourself.
You may say that this one is moot and academic. But you'll be surprised to know that many business owners, even successful ones, find it a bit intimidating to approach prospective clients even just to greet them.
However, by introducing yourself, you not only break the ice but most importantly, you allow your target clients to see you as someone approachable and easy to talk to. You have to initiate the first move. Otherwise, you'll just end the event without having met anyone that might someday play a vital role in your success.
So when you are at a function, always remember to look for prospects and sit next to them instead of those you already know. The latter may be the safest way in any function, but you'll never be able to meet anyone new if you do that. The key is to get to know as many new people as possible.
Tip 2 - Always show that you're interested.
When someone is talking to you, remember to hear him or her out. Show interest in what they are saying by letting them speak. And make sure that you look interested. No matter how boring the person you're talking to or the conversation, never allow your mind to wander. The more you show interest to what your prospects are saying, the more they will listen to you when it's your turn to talk.
Tip 3 - Always welcome events and functions, and join them.
Networking means your having to participate in as many events or functions as possible. Do not avoid them. Even if you are tasked to deliver a speech, welcome the opportunity for you to be recognized. But avoid telling your audience what you do professionally. Sad to say, nobody's interested in that. It is better to talk about how the people can benefit from your business, and what you can do to solve their problems.
Tip 4 - ALWAYS BRING YOUR BUSINESS CARDS.
I can't emphasize this enough. Your business card printing pieces are mandatory items in every networking opportunity you have. It should not be a new strategy anymore. As a business owner, you should know this already. Your color business cards, or even the standard black-and-white are vital tools in your marketing arsenal. In order for people to remember you, you got to have your business cards to hand out so your prospects can call you when the time comes that they need your business.
Networking 101 - The Most Important Class They Don't Teach At School
Did you ever notice that the most successful people you know are always ahead of the curve? They know everyone and everything. And, if they don't, they know someone who can make it happen. These people are master networkers. They know how to develop a good network and how to use that network to generate more business in a month than most people do in a year.
What do these people know that you don't? Why are they wildly successful and you... aren't? It's not that they work harder than you - they just work smarter. They network. And not in the obnoxious "hey, can I give ya my card?" kind of way - they network smarter, more personally. A way based on being generous, helping friends and colleagues connect, building genuine relationships along the way. It's not about keeping score (as in, I did you a favor, so now you owe me...) It's about how to get what you want and making sure that the person giving it gets what they want and/or need, as well.
So, what is networking? Networking is the development and maintenance of various relationships in your personal and professional lives. Sounds simple, right? Wrong. Many people either are intimidated or unable to do this inherently simple concept because they make it more difficult than is necessary.
All networking, whether personal or professional, boils down to one simple concept: sharing. Whether it's sharing our time or information or resources or opportunities, it's really that simple.
How do you build a network? Do you contact old friends from school (who you haven't spoken to in 15 or 20 years)? Maybe colleagues from your first job out of college? Or your husband's best friend's fiancé, who works for a company you would LOVE to do business with? The answers are: YES, YES, YES and MORE!
Start with your "core" network and then build outward. Your "core" network would be your family, friends, people you are close enough to that you wouldn't think twice to ask them out to lunch. These are the people you know you can depend on, and that feel the same about you. See? For all you who thought you didn't know anything about networking... you've just built a small one. Or, in my case, being the youngest of eight children and my parents having 12 siblings between them, a fairly nice sized one. And, while this is a good start, your professional network needs to be bigger, stronger, more inclusive.
The fastest way to grow your network is to become active, be seen. Join professional societies related to your industry. Join clubs and organizations (like Women Advancing Women.) Be an active alumnus at your alma mater. Offer to speak at events. Volunteer. Whatever it takes. Just go out and meet other people.
Attend events that relate to an interest or activity you enjoy. Just because you are a CPA doesn't mean you should only go to accounting-related conferences to network. A major advantage to taking part in activities you enjoy is that it makes conversation so much easier. While you're discussing the phenom that is Boobie Gibson, ask the other person about themselves and what they do for a living. Who knows? That person who sits in front of you at the Cavs' games all season might have an "in" at the company for which you're dying to work. You could sit behind them all season and, without initiating that first conversation, you'd never know.
Another way is to read. Read a lot. Read the daily newspaper. Read the Wall St. Journal. Invest in a subscription to Crain's and any local or professional trade journals and magazines. All of these are great sources of information. Almost all of these sources publish new hires, promotions, etc. for companies in the area. Keep track of the names of people in your field. Maybe you see an established person mentioned constantly and you feel that it would be beneficial to meet this person - of course, without being stalkerish. Track down their work email address or look up their office phone number, and initiate contact. Mention that you read about them and their recent promotion or their having been awarded a new professional designation, whatever. Just make contact. Don't worry if you get voice mail or you don't get an immediate response. People are busy. It's OK. Most people will respond, even if it's just to say that they're flattered you contacted them in the first place.
Now, if the idea of contacting people you don't know is intimidating, start small. When at a networking event, look for a familiar face. If you see someone you know, approach them. After a few minutes of talking, ask if they know anyone else there and if they would introduce you around. But, what if you don't recognize anyone? Go straight to the stuff that interests you. When you talk about things you are genuinely passionate about, you light up and appear more engaging and confident. And that will draw people to YOU. Or, join a group's existing conversation. Listen for a bit. Then, once you get the "gist" of the conversation, ask a related question. You build credibility by asking and it's easier than just barging in with an opinion.
While there is no substitute for face-to-face conversation, social networking sites like MySpace, LinkedIn, Facebook, etc. can be very useful tools for building relationships. They are great for tracking down old friends... and these sites, also, give you access to all your friends' friends. For example, you went to high school with Jane Doe. You reconnect after all these years via Facebook. While scrolling through Jane's friends, you discover she knows John Smith. John Smith is the president of XYZ Corporation and is someone with whom you would love to work! Now, in order to "make it happen", you need to call or email Jane and ask if she would facilitate an introduction.
Another great use for social networking sites is for research. Most profiles have photos and list job history, activities, favorite things, etc. So, do your homework before meetings. Say Jane Doe agrees to introduce you to John Smith, and John emails you, he wants to have lunch. By checking out his Facebook page, maybe you find out that he enjoys Thai food and loves reading historical fiction. When you call to schedule that lunch, you could suggest meeting at that new Thai place downtown. Get to the restaurant early and get a table. As soon as you see him enter, stand up and greet him by name. Then, during lunch, ask his opinion on that new New York Times best seller, set during the Revolutionary War. Do you see what you did there? By doing a little research ahead of time, you were able to show that you knew enough about him (not just his name and job title) to make this meeting worth his time.
Remember that you don't have to find a shared interest to make a connection. You just have to be willing to share your interests with others.
Now that you've built a network, you need to cultivate it. I like to use the garden concept: Building your network is the same as planting seeds in a garden. If you abandon it after planting is finished, everything will eventually wither up and die. You need to water the plants, make sure there is adequate sunlight, weed it *if necessary*. Networks are the same. If you build up a list of names without cultivating it, the list will dry up. And, rather than helping you, it will just take up space in your Outlook file.
A good way to cultivate your network is to regularly "ping" your connections. By "ping", I mean, like the old phone company commercials used to say, "Reach out and touch someone." Find out who is looking for a new job or who needs to hire someone. See if you can help make that introduction. Sure there isn't anything in it for you now but, down the road, when something in your realm of expertise becomes available, these people are more likely to remember you favorably and most likely will give you a call.
Practice "Drive-By Flattery" regularly. That means, if you know someone who has done an amazing job at something, don't just thank or compliment them. Tell his or her boss. It will increase their capital at work. Flattery in the workplace, if done properly, can be the difference between a "cost of living" increase and a "Wow, you've had a knock-out year!" raise. And, trust me, your connections will LOVE you if your "drive-by" message to their boss was the reason for that raise!
Be grateful. Try to consciously practice gratitude every day. For example, I don't send out Christmas/Hanukkah/New Year's cards. Rather, I send out Thanksgiving cards. That's a great time of the year, as it reminds us to be grateful. For me, it's a time to say how thankful I am, at that very moment, for my connections' presence in my life. Because my contact list is well over 5,000 people all around the world, I usually send e-cards. Sites like Plaxo have some wonderful, business-appropriate cards (and they're free). Every November, I guarantee that, even if I haven't said it recently, all my connections know how much they mean to me.
Oh, another favorite thing of mine is birthday e-cards. I use Plaxo to monitor my contact list. One of their fields is for people's birthdays. Now, not everyone fills this section out, but many do. Seven days before their birthdays, Plaxo sends an email to tell me it's coming up. I'll then take a few minutes, create an e-card, and schedule it to be delivered on their big day. It's a free service and it only takes about 5 minutes. The responses I get from these cards are amazing - people LOVE being remembered.
This one comes straight from Kevin Ferrazzi, author of Never Eat Alone (great book and I highly recommend it to everyone!) Never eat alone, ESPECIALLY at corporate and social events. Nothing says "failure" better than being "invisible" at these events. You should spend your time cultivating and nurturing your connections, building new ones, and making yourself seen and heard.
Also, follow up. When you meet others, if you promise to share an article, website, phone number, etc. - make sure you FOLLOW UP. Nothing destroys your credibility faster with new connections than giving the impression that you don't keep your word.
If you regularly "ping" your connections, playing matchmaker shouldn't be too difficult. Being that I'm a recruiter, I keep track of everyone I know who is looking for a new position. If they are in the accounting or finance fields, I'm trying to place them with my clients. If they aren't, I keep a list of their names and what they are looking for. I, also, keep a similar list of connections who are looking to hire. When I see an overlap between a position available and a connection looking, I make an introduction. Simple as that. While I'm sure many recruiters try to finagle a commission, should a match be made, I don't. All I ask is that if my connection who is offered the position would pass along my contact information to others they know who are looking. And, if my connection who is making the hire, would keep my firm in mind should an accounting or finance position need to be staffed.
It's not always about making money. And, while that's hard for many to swallow, I can honestly say that my highest-earning placement fee came because a connection I made through one of these matches eventually became the head of that company's HR department and remembered me (and used my firm exclusively) when they were looking for a new CFO.
By doing this, asking that they think of you when they are in need of your type of services, you are not keeping score. Oh, we ALL know a scorekeeper or two... these are the people who keep track of every favor they've ever done for someone and whether these people have reciprocated yet. The successful networker is one who recognizes that success is gained through giving without keeping score.
So, if you need a little reinforcing, remember what's in it for you - the reward of having done something good for someone. Period! Anything else is just icing on the cake.
I've been asked many times, "How do I build a relationship with people I just don't like?" And, typically, we're talking about people we meet in the workplace - a customer or boss or associate. My answer is usually, "Not everyone is going to be your new best friend, but if you're forced to deal with this person, why not try to make it more personal and real? Wouldn't you want a better relationship for the sake of success, mutuality, and most importantly, less angst and more joy?"
Personally, I deal with it by responding with the opposite of what my initial reaction might be. So, if I feel an urge to push back and be defensive, I try to be positive and affirming. When you're confronted with difficult individuals, don't let them tweak you.
Too many times I've had a friend call me and say: "Mary, I just became unemployed. I need to find a new job. Can your firm help?" My answer: "No." Not because I'm trying to kick a person while they are down, but because I'm a recruiter. My clients, for the most part, are not looking for unemployed people. Ideally, they want the person at their biggest competitor who is currently doing the exact same job they are looking to staff. Realistically these people should have been building their network for the past 5, 10, 15 years - not just during the weeks since they became unemployed. If they had built their network, they should have been able to make 20 calls to people in their strong, thriving network and have 5 interviews scheduled within a week or two.
When you are ready to (or have to) make a career move, put out feelers. Let your network know. It's been proven that over 60% of people find their new job via networking. Not using online job boards, not answering classified ads, not even working with recruiters and/or staffing agencies, but rather calling on their existing network.
Remember the Golden Rule of Networking: Build it before you need it. Think of the relationships you'll need tomorrow, and start building them today.
How many people here know "The Big Networker"? You know - the self-centered schmoozer who's got a drink in one hand and their business cards in the other? They're ready to toss cards at everyone in the room. They're also always looking to shove a card at Mr. or Ms. Big Shot because their ego tells them how great it would be to get their little card in that person's hand. This is what I call The Networking Jerk. They are phony, insincere, overly ambitious glad-handers. And, thankfully, their time is over!
In order to build a great network and not be this idiot, you have to be generous, kind, caring. You need to care about helping your contacts be successful. When they see how much you actually care, most people tend to reciprocate in kind. Basically, it's the whole "pay it forward" concept brought to life.
So, when you meet someone who you think would be a great person with whom to network, don't just hand them your card. After a few minutes of "as meaningful as it can be under the circumstances" conversation, ASK if you can give them your card. If they accept and give you theirs in return, make a quick little note on the back about the conversation. Then, after the meeting, event, whatever, write a personalized thank you note. Notice I didn't say, send a "thank you" email. Actually write a note and send it by mail. It doesn't have to be anything big, maybe a couple of lines about how nice it was to meet them and you look forward to building a mutually beneficial business relationship. Emails are so easy to delete. A card in the mail, however, makes an impression. Honestly, how many of us actually receive handwritten notes anymore? And, when we do, do we immediately trash them or do we leave them on our desk for a day or two? They really make an impression
What do these people know that you don't? Why are they wildly successful and you... aren't? It's not that they work harder than you - they just work smarter. They network. And not in the obnoxious "hey, can I give ya my card?" kind of way - they network smarter, more personally. A way based on being generous, helping friends and colleagues connect, building genuine relationships along the way. It's not about keeping score (as in, I did you a favor, so now you owe me...) It's about how to get what you want and making sure that the person giving it gets what they want and/or need, as well.
So, what is networking? Networking is the development and maintenance of various relationships in your personal and professional lives. Sounds simple, right? Wrong. Many people either are intimidated or unable to do this inherently simple concept because they make it more difficult than is necessary.
All networking, whether personal or professional, boils down to one simple concept: sharing. Whether it's sharing our time or information or resources or opportunities, it's really that simple.
How do you build a network? Do you contact old friends from school (who you haven't spoken to in 15 or 20 years)? Maybe colleagues from your first job out of college? Or your husband's best friend's fiancé, who works for a company you would LOVE to do business with? The answers are: YES, YES, YES and MORE!
Start with your "core" network and then build outward. Your "core" network would be your family, friends, people you are close enough to that you wouldn't think twice to ask them out to lunch. These are the people you know you can depend on, and that feel the same about you. See? For all you who thought you didn't know anything about networking... you've just built a small one. Or, in my case, being the youngest of eight children and my parents having 12 siblings between them, a fairly nice sized one. And, while this is a good start, your professional network needs to be bigger, stronger, more inclusive.
The fastest way to grow your network is to become active, be seen. Join professional societies related to your industry. Join clubs and organizations (like Women Advancing Women.) Be an active alumnus at your alma mater. Offer to speak at events. Volunteer. Whatever it takes. Just go out and meet other people.
Attend events that relate to an interest or activity you enjoy. Just because you are a CPA doesn't mean you should only go to accounting-related conferences to network. A major advantage to taking part in activities you enjoy is that it makes conversation so much easier. While you're discussing the phenom that is Boobie Gibson, ask the other person about themselves and what they do for a living. Who knows? That person who sits in front of you at the Cavs' games all season might have an "in" at the company for which you're dying to work. You could sit behind them all season and, without initiating that first conversation, you'd never know.
Another way is to read. Read a lot. Read the daily newspaper. Read the Wall St. Journal. Invest in a subscription to Crain's and any local or professional trade journals and magazines. All of these are great sources of information. Almost all of these sources publish new hires, promotions, etc. for companies in the area. Keep track of the names of people in your field. Maybe you see an established person mentioned constantly and you feel that it would be beneficial to meet this person - of course, without being stalkerish. Track down their work email address or look up their office phone number, and initiate contact. Mention that you read about them and their recent promotion or their having been awarded a new professional designation, whatever. Just make contact. Don't worry if you get voice mail or you don't get an immediate response. People are busy. It's OK. Most people will respond, even if it's just to say that they're flattered you contacted them in the first place.
Now, if the idea of contacting people you don't know is intimidating, start small. When at a networking event, look for a familiar face. If you see someone you know, approach them. After a few minutes of talking, ask if they know anyone else there and if they would introduce you around. But, what if you don't recognize anyone? Go straight to the stuff that interests you. When you talk about things you are genuinely passionate about, you light up and appear more engaging and confident. And that will draw people to YOU. Or, join a group's existing conversation. Listen for a bit. Then, once you get the "gist" of the conversation, ask a related question. You build credibility by asking and it's easier than just barging in with an opinion.
While there is no substitute for face-to-face conversation, social networking sites like MySpace, LinkedIn, Facebook, etc. can be very useful tools for building relationships. They are great for tracking down old friends... and these sites, also, give you access to all your friends' friends. For example, you went to high school with Jane Doe. You reconnect after all these years via Facebook. While scrolling through Jane's friends, you discover she knows John Smith. John Smith is the president of XYZ Corporation and is someone with whom you would love to work! Now, in order to "make it happen", you need to call or email Jane and ask if she would facilitate an introduction.
Another great use for social networking sites is for research. Most profiles have photos and list job history, activities, favorite things, etc. So, do your homework before meetings. Say Jane Doe agrees to introduce you to John Smith, and John emails you, he wants to have lunch. By checking out his Facebook page, maybe you find out that he enjoys Thai food and loves reading historical fiction. When you call to schedule that lunch, you could suggest meeting at that new Thai place downtown. Get to the restaurant early and get a table. As soon as you see him enter, stand up and greet him by name. Then, during lunch, ask his opinion on that new New York Times best seller, set during the Revolutionary War. Do you see what you did there? By doing a little research ahead of time, you were able to show that you knew enough about him (not just his name and job title) to make this meeting worth his time.
Remember that you don't have to find a shared interest to make a connection. You just have to be willing to share your interests with others.
Now that you've built a network, you need to cultivate it. I like to use the garden concept: Building your network is the same as planting seeds in a garden. If you abandon it after planting is finished, everything will eventually wither up and die. You need to water the plants, make sure there is adequate sunlight, weed it *if necessary*. Networks are the same. If you build up a list of names without cultivating it, the list will dry up. And, rather than helping you, it will just take up space in your Outlook file.
A good way to cultivate your network is to regularly "ping" your connections. By "ping", I mean, like the old phone company commercials used to say, "Reach out and touch someone." Find out who is looking for a new job or who needs to hire someone. See if you can help make that introduction. Sure there isn't anything in it for you now but, down the road, when something in your realm of expertise becomes available, these people are more likely to remember you favorably and most likely will give you a call.
Practice "Drive-By Flattery" regularly. That means, if you know someone who has done an amazing job at something, don't just thank or compliment them. Tell his or her boss. It will increase their capital at work. Flattery in the workplace, if done properly, can be the difference between a "cost of living" increase and a "Wow, you've had a knock-out year!" raise. And, trust me, your connections will LOVE you if your "drive-by" message to their boss was the reason for that raise!
Be grateful. Try to consciously practice gratitude every day. For example, I don't send out Christmas/Hanukkah/New Year's cards. Rather, I send out Thanksgiving cards. That's a great time of the year, as it reminds us to be grateful. For me, it's a time to say how thankful I am, at that very moment, for my connections' presence in my life. Because my contact list is well over 5,000 people all around the world, I usually send e-cards. Sites like Plaxo have some wonderful, business-appropriate cards (and they're free). Every November, I guarantee that, even if I haven't said it recently, all my connections know how much they mean to me.
Oh, another favorite thing of mine is birthday e-cards. I use Plaxo to monitor my contact list. One of their fields is for people's birthdays. Now, not everyone fills this section out, but many do. Seven days before their birthdays, Plaxo sends an email to tell me it's coming up. I'll then take a few minutes, create an e-card, and schedule it to be delivered on their big day. It's a free service and it only takes about 5 minutes. The responses I get from these cards are amazing - people LOVE being remembered.
This one comes straight from Kevin Ferrazzi, author of Never Eat Alone (great book and I highly recommend it to everyone!) Never eat alone, ESPECIALLY at corporate and social events. Nothing says "failure" better than being "invisible" at these events. You should spend your time cultivating and nurturing your connections, building new ones, and making yourself seen and heard.
Also, follow up. When you meet others, if you promise to share an article, website, phone number, etc. - make sure you FOLLOW UP. Nothing destroys your credibility faster with new connections than giving the impression that you don't keep your word.
If you regularly "ping" your connections, playing matchmaker shouldn't be too difficult. Being that I'm a recruiter, I keep track of everyone I know who is looking for a new position. If they are in the accounting or finance fields, I'm trying to place them with my clients. If they aren't, I keep a list of their names and what they are looking for. I, also, keep a similar list of connections who are looking to hire. When I see an overlap between a position available and a connection looking, I make an introduction. Simple as that. While I'm sure many recruiters try to finagle a commission, should a match be made, I don't. All I ask is that if my connection who is offered the position would pass along my contact information to others they know who are looking. And, if my connection who is making the hire, would keep my firm in mind should an accounting or finance position need to be staffed.
It's not always about making money. And, while that's hard for many to swallow, I can honestly say that my highest-earning placement fee came because a connection I made through one of these matches eventually became the head of that company's HR department and remembered me (and used my firm exclusively) when they were looking for a new CFO.
By doing this, asking that they think of you when they are in need of your type of services, you are not keeping score. Oh, we ALL know a scorekeeper or two... these are the people who keep track of every favor they've ever done for someone and whether these people have reciprocated yet. The successful networker is one who recognizes that success is gained through giving without keeping score.
So, if you need a little reinforcing, remember what's in it for you - the reward of having done something good for someone. Period! Anything else is just icing on the cake.
I've been asked many times, "How do I build a relationship with people I just don't like?" And, typically, we're talking about people we meet in the workplace - a customer or boss or associate. My answer is usually, "Not everyone is going to be your new best friend, but if you're forced to deal with this person, why not try to make it more personal and real? Wouldn't you want a better relationship for the sake of success, mutuality, and most importantly, less angst and more joy?"
Personally, I deal with it by responding with the opposite of what my initial reaction might be. So, if I feel an urge to push back and be defensive, I try to be positive and affirming. When you're confronted with difficult individuals, don't let them tweak you.
Too many times I've had a friend call me and say: "Mary, I just became unemployed. I need to find a new job. Can your firm help?" My answer: "No." Not because I'm trying to kick a person while they are down, but because I'm a recruiter. My clients, for the most part, are not looking for unemployed people. Ideally, they want the person at their biggest competitor who is currently doing the exact same job they are looking to staff. Realistically these people should have been building their network for the past 5, 10, 15 years - not just during the weeks since they became unemployed. If they had built their network, they should have been able to make 20 calls to people in their strong, thriving network and have 5 interviews scheduled within a week or two.
When you are ready to (or have to) make a career move, put out feelers. Let your network know. It's been proven that over 60% of people find their new job via networking. Not using online job boards, not answering classified ads, not even working with recruiters and/or staffing agencies, but rather calling on their existing network.
Remember the Golden Rule of Networking: Build it before you need it. Think of the relationships you'll need tomorrow, and start building them today.
How many people here know "The Big Networker"? You know - the self-centered schmoozer who's got a drink in one hand and their business cards in the other? They're ready to toss cards at everyone in the room. They're also always looking to shove a card at Mr. or Ms. Big Shot because their ego tells them how great it would be to get their little card in that person's hand. This is what I call The Networking Jerk. They are phony, insincere, overly ambitious glad-handers. And, thankfully, their time is over!
In order to build a great network and not be this idiot, you have to be generous, kind, caring. You need to care about helping your contacts be successful. When they see how much you actually care, most people tend to reciprocate in kind. Basically, it's the whole "pay it forward" concept brought to life.
So, when you meet someone who you think would be a great person with whom to network, don't just hand them your card. After a few minutes of "as meaningful as it can be under the circumstances" conversation, ASK if you can give them your card. If they accept and give you theirs in return, make a quick little note on the back about the conversation. Then, after the meeting, event, whatever, write a personalized thank you note. Notice I didn't say, send a "thank you" email. Actually write a note and send it by mail. It doesn't have to be anything big, maybe a couple of lines about how nice it was to meet them and you look forward to building a mutually beneficial business relationship. Emails are so easy to delete. A card in the mail, however, makes an impression. Honestly, how many of us actually receive handwritten notes anymore? And, when we do, do we immediately trash them or do we leave them on our desk for a day or two? They really make an impression
Tuesday, February 05, 2008
Broadband Internet Plans - The Fast Access With Lucrative Prices
Internet has offered immense convenience to people, with the advancement in technology, internet has touched each and every strand of our lives. We connect, communicate, shop, work and entertain with the help of the internet. We need connectivity every hour of the day to carry out our official work, chat with our friends, and shop online. No one can imagine handling business without the internet; no corporate house can exist in this high tech world without the internet.
This is our prime source of every kind of information in he easiest way. With blogging, online communities, online shopping everything seems to be overtaken by the world of web. From personal to professional internet serves every need of ours. With so much influence of the internet in our lives we need to stay connected all the time. Internet has become an essential part of our lives and we need to be online 24 hours a day, seven days of the week for uninterrupted work. Due to such extensive use of it we need connections which are reliable and fast.
Broadband internet plans are the smart alternative to the conventional dial up access in which the data transfer is not very fast. The broadband is a reliable and dedicated high speed internet connection which offers higher data transmission rate. It gives us ease to download large files like videos, photographs and other bulky data with a faster speed. The broadband connection is definitely more efficient; however, we need to select the correct plan as a lot of service providers offer broadband services. The plans come with a variety of offers like free surfing hours, low rates, free downloads etc. The plans can be selected as per one's convenience and requirements. A variety of internet service provider companies are present which facilitate fast speed internet. So avail the best plan and start surfing the world of web.
This is our prime source of every kind of information in he easiest way. With blogging, online communities, online shopping everything seems to be overtaken by the world of web. From personal to professional internet serves every need of ours. With so much influence of the internet in our lives we need to stay connected all the time. Internet has become an essential part of our lives and we need to be online 24 hours a day, seven days of the week for uninterrupted work. Due to such extensive use of it we need connections which are reliable and fast.
Broadband internet plans are the smart alternative to the conventional dial up access in which the data transfer is not very fast. The broadband is a reliable and dedicated high speed internet connection which offers higher data transmission rate. It gives us ease to download large files like videos, photographs and other bulky data with a faster speed. The broadband connection is definitely more efficient; however, we need to select the correct plan as a lot of service providers offer broadband services. The plans come with a variety of offers like free surfing hours, low rates, free downloads etc. The plans can be selected as per one's convenience and requirements. A variety of internet service provider companies are present which facilitate fast speed internet. So avail the best plan and start surfing the world of web.
Detailed Definition of T3 Bandwidth, Also Referred To As a DS3
DS-3 which stands for Digital Signal Level 3, equates to 28 T-1 lines or 44.736 million bits per second (roughly 43-45 Mbps upstream/downstream speeds). DS-3s have enough bandwidth to allow very large database transferring over busy wide area networks and the capability of handling 672 simultaneous voice conversations. DS-3s typically run long haul over fiber optics and coax in the last mile, however there are many exceptions to this. Also, because fiber is only available in limited parts of the US (vs. copper), expensive build-outs are sometimes required for full DS-3 access.
In North America, DS-3 translates into T-3, which is the equivalent of 28 T-1 channels, each operating at a total signaling rate of 1.544 Mbps. The 28 T-1s are multiplexed through an M13 ('Multiplex 1-to-3' multiplexer), and 188 additional signaling and control bits are added to each T-3 frame. As each frame is transmitted 8,000 times a second, the total T-3 signaling rate is 44.736 Mbps. In a channelized application, T-3 supports 672 channels, each of 64 Kbps. In the European hierarchy, a DS-3 is in the form of a E-3, which runs at a total signaling rate of 34.368 Mbps, supports 480 channels, and is the equivalent of 16 E-1s.
If you're moving a DS-3 (or any other DS signal) across continents, the standards of the target country rule. Channels get muxed and demuxed, with signaling conventions translated as well. For example: On the US side T-1s are in multiples of 24 x 64 Kbps circuits (total 1.5 Mbps) and in the UK, it's 30 x 64 Kbps (total 2 Mbps). If you were to interconnect to the US at a DS-3 level, you would not receive 28 T-1s with 6 spare channels- You would get multiples of 30 E/T-1s. As they arrived in the UK, they would be muxed and demuxed, along with translated signaling conventions.
Who uses DS-3s? Companies who host high traffic web sites, support web hosting, and need high capacity bandwidth on an as-needed basis. Also universities/colleges, government offices, and high volume call centers. A full DS3 can accommodate many simultaneous users depending on the requirements of the business. Generally a DS3 line is installed as a major networking channel for large corporations or universities with high volume network traffic. This is an always-on, high-speed connection that provides a dedicated, stable and reliable link to the Internet, and can support up to 500 or more computer users.
If a full 45 Mbps DS-3 isn't quite necessary, then 'tiered' and 'burstable' speeds are also an option. Tiered is more suitable for clients who expect their bandwidth requirements to increase steadily and/or continually in the near future. Clients with other access such as T1 lines can rapidly and easily switch their bandwidth to a single Fractional-DS3. Burstable is a dedicated point-to-point circuit from a customer's premises to the telecommunication carrier's network operation center (NOC). This service is priced in billing tiers of 3mbps increments from 3mbps to 45mbps. As a burstable DS3 user, you always have the full bandwidth available over an unshared, non-fractional 45mbps digital leased line.
In North America, DS-3 translates into T-3, which is the equivalent of 28 T-1 channels, each operating at a total signaling rate of 1.544 Mbps. The 28 T-1s are multiplexed through an M13 ('Multiplex 1-to-3' multiplexer), and 188 additional signaling and control bits are added to each T-3 frame. As each frame is transmitted 8,000 times a second, the total T-3 signaling rate is 44.736 Mbps. In a channelized application, T-3 supports 672 channels, each of 64 Kbps. In the European hierarchy, a DS-3 is in the form of a E-3, which runs at a total signaling rate of 34.368 Mbps, supports 480 channels, and is the equivalent of 16 E-1s.
If you're moving a DS-3 (or any other DS signal) across continents, the standards of the target country rule. Channels get muxed and demuxed, with signaling conventions translated as well. For example: On the US side T-1s are in multiples of 24 x 64 Kbps circuits (total 1.5 Mbps) and in the UK, it's 30 x 64 Kbps (total 2 Mbps). If you were to interconnect to the US at a DS-3 level, you would not receive 28 T-1s with 6 spare channels- You would get multiples of 30 E/T-1s. As they arrived in the UK, they would be muxed and demuxed, along with translated signaling conventions.
Who uses DS-3s? Companies who host high traffic web sites, support web hosting, and need high capacity bandwidth on an as-needed basis. Also universities/colleges, government offices, and high volume call centers. A full DS3 can accommodate many simultaneous users depending on the requirements of the business. Generally a DS3 line is installed as a major networking channel for large corporations or universities with high volume network traffic. This is an always-on, high-speed connection that provides a dedicated, stable and reliable link to the Internet, and can support up to 500 or more computer users.
If a full 45 Mbps DS-3 isn't quite necessary, then 'tiered' and 'burstable' speeds are also an option. Tiered is more suitable for clients who expect their bandwidth requirements to increase steadily and/or continually in the near future. Clients with other access such as T1 lines can rapidly and easily switch their bandwidth to a single Fractional-DS3. Burstable is a dedicated point-to-point circuit from a customer's premises to the telecommunication carrier's network operation center (NOC). This service is priced in billing tiers of 3mbps increments from 3mbps to 45mbps. As a burstable DS3 user, you always have the full bandwidth available over an unshared, non-fractional 45mbps digital leased line.
Sunday, February 03, 2008
Small Talk for Networking - 7 Tips to Help You Connect Instantly
Business networking events are ideal places to meet new clients. But it's not enough to just show up. If you park yourself at a table, or gossip with your business partner, you won't make any new connections.
The problem often lies in knowing what to say. For most people, it's intimidating to approach a stranger, introduce yourself, and start a conversation.
Chances are, before heading out to a business or social event, you think about what you will wear, how you will get to the event, and even where you will park. How often do you plan what you will say once you get there?
This article gives you 7 tips to help you prepare for a networking event, so you never feel tong-tied or at a loss for words.
Before the event, use these ideas to plan three or four conversation topics :
1. At a business event, know what's happening in your industry. Read professional journals and newsletters in your field to keep up-to-date.
2. If you are in a new city, find out about local events. Learn about the home team, movie releases, and books and cultural events in the news.
3. Be up on current events. Read the local and national newspapers. Skim the headlines and top stories for topics of interest.
4. Watch the local and national news. You don't want to be in the dark about recent developments.
5. Look at the three main types of magazines: News magazines, business magazines, and general interest magazines. This will give you plenty of conversation starters.
6. Use a funny story from the newspaper, or a personal anecdote to start a conversation. Humor brings people together
7. The best way to start the conversation is to begin with your shared experience, the event you are attending. Start by asking about the person's relationship to the event or group. For example:
• Have you been to (name of event) before?
• Have you been to (this city/location) before?
• What did you think of the keynote speaker?
• How do you like the event so far?
• What's the most interesting thing you've learned so far?
• How do you know (name of host or hostess)?
Any of these questions give you an instant connection because you've had the same experience.
You are invited to use these tips to connect at networking events.
The problem often lies in knowing what to say. For most people, it's intimidating to approach a stranger, introduce yourself, and start a conversation.
Chances are, before heading out to a business or social event, you think about what you will wear, how you will get to the event, and even where you will park. How often do you plan what you will say once you get there?
This article gives you 7 tips to help you prepare for a networking event, so you never feel tong-tied or at a loss for words.
Before the event, use these ideas to plan three or four conversation topics :
1. At a business event, know what's happening in your industry. Read professional journals and newsletters in your field to keep up-to-date.
2. If you are in a new city, find out about local events. Learn about the home team, movie releases, and books and cultural events in the news.
3. Be up on current events. Read the local and national newspapers. Skim the headlines and top stories for topics of interest.
4. Watch the local and national news. You don't want to be in the dark about recent developments.
5. Look at the three main types of magazines: News magazines, business magazines, and general interest magazines. This will give you plenty of conversation starters.
6. Use a funny story from the newspaper, or a personal anecdote to start a conversation. Humor brings people together
7. The best way to start the conversation is to begin with your shared experience, the event you are attending. Start by asking about the person's relationship to the event or group. For example:
• Have you been to (name of event) before?
• Have you been to (this city/location) before?
• What did you think of the keynote speaker?
• How do you like the event so far?
• What's the most interesting thing you've learned so far?
• How do you know (name of host or hostess)?
Any of these questions give you an instant connection because you've had the same experience.
You are invited to use these tips to connect at networking events.
Networking Made Easy - Tips for a Fast, Successful Job Search
You've heard it before: at least 80% of all the jobs are found through the "hidden" job market, also known as the "unpublished" job market. These are jobs typically landed through word of mouth and referrals as opposed to the hit-or-miss method of answering ads, posting your resume to internet databases, or other techniques meant to target the remaining 20% of all jobs in the published market.
It stands to reason that if the vast majority of the jobs are to be found in this hidden market, that you should spend the majority of your job search time working to crack it. But, as you may have reasoned already, accessing the hidden job market requires that you take charge of your search, reaching out and building strategic relationships, taking proactive initiative, and making yourself visible in the right circles.
That's right. It requires that you use networking strategies. And, the thought of networking leaves many people feeling nervous and unsure. For an introverted or shy person, the idea of networking can even cause serious anxiety and fear.
What is networking exactly? If you believe, like many people, that networking is simply approaching everyone you know to ask for a job, it is no wonder you feel uncomfortable! That isn't what networking is. True networking is about building strategic relationships that involve a win-win, reciprocal exchange of information, support, and/or referrals.
When defined in this way, networking ceases to be so scary. But, it also requires that you expand your view of networking. No longer is networking just something you do every now and then when you are conducting a job search; building and strengthening your network is something that you should be working at all the time. But, if you find yourself facing an immediate job search, and your networking skills are rusty, don't fret. Here are some tips to get you moving.
1) When you first start out to build your network, it will be helpful for you to think of networking as a research project. Networking isn't just about the quantity of contacts; it is about the quality. Don't be afraid to reach out to decision-makers and people "in the know" within companies and industries of interest to you. These are quality contacts. Explain your career plans and ask them if they would spend 15 minutes talking to you and answering some questions. Most people will be flattered and say yes. When you do get in front of them, NEVER ask for a job, but DO ask for advice and referrals. These meetings are traditionally known as informational interviews.
2) As mentioned above, your networking efforts should emphasize building quality relationships. But, don't discount the importance of quantity. As much as possible, you should also expand your network. Friends, relatives, people you went to college with, contacts you have made in your community, doctors, the salespeople you come into contact with...they are all part of your network. You won't want to spend a large amount of time on this, but at least make a comprehensive list and call or send a letter reestablishing a connection, informing people of your search, and asking for advice or referrals. Again, notice that it isn't about asking for a job. Just ask for advice and referrals.
3) Prepare, prepare, prepare for your networking meetings-especially those that take the format of an informational interview. Prepare lists of questions about the company or the industry. Do your research so that you know something about the person you are meeting with and the company they work for (you might be amazed at what a simple Google search will turn up). For some people, role playing is helpful. If you are working with a career coach, this is something they may be able to help with. But a friend or close family member could also help you. There is no better antidote for nervousness than being prepared.
4) Getting out from behind your desk and making yourself visible is crucial. Join and then take part in events held by professional associations and other groups. Attend workshops and trainings in your field or industry. Attend job fairs to meet directly with hiring decision-makers. Volunteer your career-related skills in your community. If you are an expert at something, offer to speak on the topic to various groups. Job searching can be a time of anxiety and diminished self-confidence for many people, but don't hide at home behind your computer. Get out and meet people.
5) Yes, I just told you not to hide behind your computer, but the internet will play a role in any comprehensive networking campaign. Creating and maintaining a blog on your area of career expertise is an extraordinary way to build your credibility and visibility. Social networking sites like LinkedIn, MySpace, and FaceBook are increasingly popular ways to expand your network. Consider writing articles on industry and profession-related topics and then offering them as free content to webmasters (make sure the article is credited to you and includes a way to contact you). You can also participate in online discussions on topics related to your career focus. Just remember that you shouldn't "hide" behind a fake name like many people do. Your purpose is to expand your visibility and credibility, so you must use your real name.
6) Finally, show your appreciation and follow up on every single contact with a thank you note. True networking is based on cultivating and nurturing long-term relationships, so you should always be thinking of nice things you can do to show your appreciation, or ways that you could return a favor. Besides being common courtesy, your efforts in this regard will pay you back by further strengthening your relationships and helping to keep you visible.
It stands to reason that if the vast majority of the jobs are to be found in this hidden market, that you should spend the majority of your job search time working to crack it. But, as you may have reasoned already, accessing the hidden job market requires that you take charge of your search, reaching out and building strategic relationships, taking proactive initiative, and making yourself visible in the right circles.
That's right. It requires that you use networking strategies. And, the thought of networking leaves many people feeling nervous and unsure. For an introverted or shy person, the idea of networking can even cause serious anxiety and fear.
What is networking exactly? If you believe, like many people, that networking is simply approaching everyone you know to ask for a job, it is no wonder you feel uncomfortable! That isn't what networking is. True networking is about building strategic relationships that involve a win-win, reciprocal exchange of information, support, and/or referrals.
When defined in this way, networking ceases to be so scary. But, it also requires that you expand your view of networking. No longer is networking just something you do every now and then when you are conducting a job search; building and strengthening your network is something that you should be working at all the time. But, if you find yourself facing an immediate job search, and your networking skills are rusty, don't fret. Here are some tips to get you moving.
1) When you first start out to build your network, it will be helpful for you to think of networking as a research project. Networking isn't just about the quantity of contacts; it is about the quality. Don't be afraid to reach out to decision-makers and people "in the know" within companies and industries of interest to you. These are quality contacts. Explain your career plans and ask them if they would spend 15 minutes talking to you and answering some questions. Most people will be flattered and say yes. When you do get in front of them, NEVER ask for a job, but DO ask for advice and referrals. These meetings are traditionally known as informational interviews.
2) As mentioned above, your networking efforts should emphasize building quality relationships. But, don't discount the importance of quantity. As much as possible, you should also expand your network. Friends, relatives, people you went to college with, contacts you have made in your community, doctors, the salespeople you come into contact with...they are all part of your network. You won't want to spend a large amount of time on this, but at least make a comprehensive list and call or send a letter reestablishing a connection, informing people of your search, and asking for advice or referrals. Again, notice that it isn't about asking for a job. Just ask for advice and referrals.
3) Prepare, prepare, prepare for your networking meetings-especially those that take the format of an informational interview. Prepare lists of questions about the company or the industry. Do your research so that you know something about the person you are meeting with and the company they work for (you might be amazed at what a simple Google search will turn up). For some people, role playing is helpful. If you are working with a career coach, this is something they may be able to help with. But a friend or close family member could also help you. There is no better antidote for nervousness than being prepared.
4) Getting out from behind your desk and making yourself visible is crucial. Join and then take part in events held by professional associations and other groups. Attend workshops and trainings in your field or industry. Attend job fairs to meet directly with hiring decision-makers. Volunteer your career-related skills in your community. If you are an expert at something, offer to speak on the topic to various groups. Job searching can be a time of anxiety and diminished self-confidence for many people, but don't hide at home behind your computer. Get out and meet people.
5) Yes, I just told you not to hide behind your computer, but the internet will play a role in any comprehensive networking campaign. Creating and maintaining a blog on your area of career expertise is an extraordinary way to build your credibility and visibility. Social networking sites like LinkedIn, MySpace, and FaceBook are increasingly popular ways to expand your network. Consider writing articles on industry and profession-related topics and then offering them as free content to webmasters (make sure the article is credited to you and includes a way to contact you). You can also participate in online discussions on topics related to your career focus. Just remember that you shouldn't "hide" behind a fake name like many people do. Your purpose is to expand your visibility and credibility, so you must use your real name.
6) Finally, show your appreciation and follow up on every single contact with a thank you note. True networking is based on cultivating and nurturing long-term relationships, so you should always be thinking of nice things you can do to show your appreciation, or ways that you could return a favor. Besides being common courtesy, your efforts in this regard will pay you back by further strengthening your relationships and helping to keep you visible.
Saturday, February 02, 2008
Top 5 Networking Questions
Networking is such an amazing tool for business individuals who are trying to advance in their professional endeavors. It is also an excellent way to brand yourself and company, meet new people and develop skills. While networking it is important to maintain a positive image, be professional, and also ask the right questions for effectively achieving your goals. Listed below are five practical questions which anyone can ask at networking events. These questions can give you insight on how to get referrals, find prospects or new clients/customers, gain knowledge and develop premature relationships with your business counterparts.
After you have properly introduced yourself with a firm handshake and smile, here are a few questions that you can ask while networking and mingling:
#1 Did you arrive to the event by yourself or did you come with friends or colleagues?
If the other person arrived to the event with friends or colleagues, that would be a great opportunity for introductions. After speaking with the person, you can suggest being exposed to their network and meeting new people at the event. This will definitely break the ice and reduce the stress of introducing yourself to strangers at the event. Also, it will boost your credibility because, people are most likely to remember you if you are referred by a friend.
#2 How often do you attend these events?
This is a good question to ask because you can find out how well your counterpart networks and is actively meeting people and staying connected. If your counterpart attends a lot of networking events, ask them if they can invite you or keep you posted on events via email or by phone.
#3 Are you a member of the group or organization hosting the event?
This question can give you insight into the group or organization background and affiliations. Your counterpart can describe the demographics, benefits and services of the group/organization. They can also add in testimonials or share their experiences with you. This can help you decide if you want to join the club or attend more events that they organize in the future. Also if, your counterpart is a member, you can ask them to introduce you to the organizer/host or other members at the event.
#4 In your profession, do you collaborate with other industries?
This is an awesome question to ask if you are trying to expand your network or develop partnerships or alliances with new industries. You can expand your resources by partnering with bigger or smaller companies. Your counterpart can be the "middle man/person" that can put in you in a position to do business with other industries.
#5 Do you have a business card?
While talking with your counterpart, if you believe that they would be a good contact for you, do not hesitate to ask for a business card. While asking for a business card, ask them for the best time to reach them and the best method to reach them (via email or phone). Do not forget to offer your business card as well, so there is an even exchange of information. Also, make sure to carry your business cards in a separate business card holder so that you appear organized, neat and professional.
After you have properly introduced yourself with a firm handshake and smile, here are a few questions that you can ask while networking and mingling:
#1 Did you arrive to the event by yourself or did you come with friends or colleagues?
If the other person arrived to the event with friends or colleagues, that would be a great opportunity for introductions. After speaking with the person, you can suggest being exposed to their network and meeting new people at the event. This will definitely break the ice and reduce the stress of introducing yourself to strangers at the event. Also, it will boost your credibility because, people are most likely to remember you if you are referred by a friend.
#2 How often do you attend these events?
This is a good question to ask because you can find out how well your counterpart networks and is actively meeting people and staying connected. If your counterpart attends a lot of networking events, ask them if they can invite you or keep you posted on events via email or by phone.
#3 Are you a member of the group or organization hosting the event?
This question can give you insight into the group or organization background and affiliations. Your counterpart can describe the demographics, benefits and services of the group/organization. They can also add in testimonials or share their experiences with you. This can help you decide if you want to join the club or attend more events that they organize in the future. Also if, your counterpart is a member, you can ask them to introduce you to the organizer/host or other members at the event.
#4 In your profession, do you collaborate with other industries?
This is an awesome question to ask if you are trying to expand your network or develop partnerships or alliances with new industries. You can expand your resources by partnering with bigger or smaller companies. Your counterpart can be the "middle man/person" that can put in you in a position to do business with other industries.
#5 Do you have a business card?
While talking with your counterpart, if you believe that they would be a good contact for you, do not hesitate to ask for a business card. While asking for a business card, ask them for the best time to reach them and the best method to reach them (via email or phone). Do not forget to offer your business card as well, so there is an even exchange of information. Also, make sure to carry your business cards in a separate business card holder so that you appear organized, neat and professional.
How To Dynamically Strengthen Your Networking Skills To Make Each Connection More Profitable
One morning we had a terrible thunderstorm and the power went out all over the city. It wasn't long before I got really stir crazy with no computer and no outside contact. Since my garage door wouldn't open because of the lack of electricity, I called a cab and went to my nearby Barnes and Noble with my laptop carefully in tow.
My seven-hour visit turned out to be an amazing and organic networking experience. The store's generators provided electricity, so it was light, warm, and cozy. But I found myself surrounded by like-minded people - entrepreneurs and others who dislike being in the dark. Some of us got on line, others read their books and newspapers, and conversations began to range across tables as we gradually started to feel our sense of community. When the chairs and benches filled up, people began sitting on the floor. We found ourselves talking, laughing, sharing experiences, trying to solve political and business problems and getting to know each other. And those of us who realized it was an unusual but fantastic networking opportunity also exchanged business cards and ideas with our new friends.
See every contact as a networking opportunity
There is never a time when you are not networking. And if you look at it as making or deepening a connection with others, those moments will take on new meaning. If you are at a meeting, make notes on the back of their business card and ask for their permission to call them the next day. (And then of course, be certain to call them!) If it is a casual and unexpected conversation, you might choose to make notes for yourself at the end of the day regarding what was said, what potential you discovered and what action you plan to take.
If networking is on your mind you'll find opportunities everywhere. There is no question that networking is a very valuable marketing strategy, however, it's also one that we need to personalize to fit our personalities. Whether you are shy, or whether you are "out-there" here's one secret that works for everyone: people like to talk about themselves so all you have to do is ask a compelling question and then listen.
Make a deeper connection through active listening
This is not about listening until you can get a word in and talk about yourself. It is about hearing what not only is being said, but what is not being said, noting the body language and facial expressions to interpret the words you are hearing. You see, marketing is about finding the perfect fit and since you know what you are looking for, active listening will help you decide if what you have to offer is what the other person needs.
Ease into the conversation
As a naturally enthusiastic person, I have to constantly be on the lookout to be certain I blend my energy with the person I am speaking with. And when I am ready to share I also have to determine how much information I can give the person so they can still hear me. So I ease into a conversation with a few short questions that help determine what needs to be said and what can easily be left out. Leave your selling hat at home when you are networking and just be who you are.
Follow up
Networking is about building relationships and that takes time. And it also takes action. Whether it is a phone call, a post card or your e-magazine, keep in touch. And if you listened well and heard a particular potential inherent in the conversation, call that person and create something together! That's what networking is all about - making new friends, creating new opportunities, building relationships, and staying connected!
My seven-hour visit turned out to be an amazing and organic networking experience. The store's generators provided electricity, so it was light, warm, and cozy. But I found myself surrounded by like-minded people - entrepreneurs and others who dislike being in the dark. Some of us got on line, others read their books and newspapers, and conversations began to range across tables as we gradually started to feel our sense of community. When the chairs and benches filled up, people began sitting on the floor. We found ourselves talking, laughing, sharing experiences, trying to solve political and business problems and getting to know each other. And those of us who realized it was an unusual but fantastic networking opportunity also exchanged business cards and ideas with our new friends.
See every contact as a networking opportunity
There is never a time when you are not networking. And if you look at it as making or deepening a connection with others, those moments will take on new meaning. If you are at a meeting, make notes on the back of their business card and ask for their permission to call them the next day. (And then of course, be certain to call them!) If it is a casual and unexpected conversation, you might choose to make notes for yourself at the end of the day regarding what was said, what potential you discovered and what action you plan to take.
If networking is on your mind you'll find opportunities everywhere. There is no question that networking is a very valuable marketing strategy, however, it's also one that we need to personalize to fit our personalities. Whether you are shy, or whether you are "out-there" here's one secret that works for everyone: people like to talk about themselves so all you have to do is ask a compelling question and then listen.
Make a deeper connection through active listening
This is not about listening until you can get a word in and talk about yourself. It is about hearing what not only is being said, but what is not being said, noting the body language and facial expressions to interpret the words you are hearing. You see, marketing is about finding the perfect fit and since you know what you are looking for, active listening will help you decide if what you have to offer is what the other person needs.
Ease into the conversation
As a naturally enthusiastic person, I have to constantly be on the lookout to be certain I blend my energy with the person I am speaking with. And when I am ready to share I also have to determine how much information I can give the person so they can still hear me. So I ease into a conversation with a few short questions that help determine what needs to be said and what can easily be left out. Leave your selling hat at home when you are networking and just be who you are.
Follow up
Networking is about building relationships and that takes time. And it also takes action. Whether it is a phone call, a post card or your e-magazine, keep in touch. And if you listened well and heard a particular potential inherent in the conversation, call that person and create something together! That's what networking is all about - making new friends, creating new opportunities, building relationships, and staying connected!
Friday, February 01, 2008
What Is The Truth About Making Money In Network Marketing? (Part 1 of 3)
If you've never been involved in Network Marketing before you're probably are asking yourself this question right now. You've probably heard of the "fabricated stories" of people losing everything they own in a Network Marketing business. Or worse, someone spent the time and money to build up a huge monthly income to only have the company they represent go out of business. So, you're probably skeptical about the Network Marketing industry in general and want more information before you decide to step out and join an opportunity.
If you're currently in a Network Marketing business (or you were once before) and you're not making a profit, you're probably saying "When will I ever make money in Network Marketing?" Or, if you've been jumping from program to program looking for the "winner" you need this article.
Early on in my Network Marketing career I asked myself these same questions. And believe me, so did my wife! So, let me answer the question for you: "Yes, you can make money in Network Marketing!"
There isn't a week that goes by that I don't get a phone call from a new prospect that asks me "What Is The Truth About Making Money In Network Marketing?" I get asked this question all the time. Especially from the frustrated network marketer who just spent their last dime on a mailing or an advertisement that went very bad. My goal is that after reading this article, you will have an better answer to this question. My hope is that your answer is "YES, I really can make money in Network Marketing?"
I know you can make money in Network Marketing because I am living proof. I now make more money in a month than I used to in a year. For the first time in my life, I don't have to worry about paying my bills. In fact, I've paid off all of my bills! Now, when I buy something, I use the universal payment method-CASH! It's nice. I feel blessed. But, I also have to do a weekly maintenance to not only help direct my organizations, but also to continually bring in new people.
Now am I sitting back and getting wealthy in Network Marketing? Quite frankly, YES.. I spend every morning playing with my daughter and work with my business associates in the afternoon. Late afternoon I stroll into the office and return phone calls and stay in touch with my growing downline and new prospects. Most evenings are spent communicating with my International parts of my organizations, usually via a conference call or webinar.
So, how did I get from corporate-weenie to where I am today? I used the simple techniques and principles I will outline in my e-book "How the Responsible Network Marketer can Go to Market" due out summer 2008. Now I didn't just do them once and walk-away.
My secret was consistency. I never quit. Once I found out what worked I simply looked for someone in my downline who wanted success as bad as I did and would "listen" and follow my advice.
That sounds simple, but in the first 2 years of my Network Marketing experience I couldn't find anybody who was willing to work as hard as I was. That was quite depressing at first. I was afraid I was just working myself into another "job". But, in reality, I was laying the foundation of what would be a lifetime residual income. Was it worth all the hard work and frustration? You bet. Would I do it all over again? You bet. A quote made famous by billionaire J. Paul Getty, which I firmly believe describes my definition of Network Marketing success:
"I'd rather have 1% of 100 people's efforts than 100% of mine own!"
One thing I truly believe is if you're not happy with what you're currently doing, you must change and do something you've never done before. That usually means changing not only your work habits, but also your attitude. You might be thinking, "I just want to know what technique to use so I can get rich-so stop talking about attitude and philosophy and get on with the nuts and bolts of making money".
What you must realize is that you must attract wealth by being professional and knowing what you are doing. You must also create value for your prospects or they will come and go like a revolving door. People look to join a Network Marketing opportunity to make money.
If you can't help them do that in a relatively short period of time they will quit. It's that simple. But, if you can create some kind of positive relationship or an atmosphere of real value, then they'll stick with you through the months where they spend more than they make. If you get only one message from this article I would hope that it would be this one:
"Everybody joins a Network Marketing opportunity to make money. But, they stay in because you've created a valuable relationship and you've helped them to become financially successful"
Most Network Marketers I speak with today are looking for a Network Marketing opportunity where someone does all the work and all they do is fold their arms, sit on their butt and wait to become wealthy. It doesn't work that way, so get over it!
Sure, you can make a few hundred bucks a month using this "strategy", but you're not creating any kind of relationship between you and your downline.
Network Marketing was created with people in mind. When you take people out of the equation, you loose. If simply mailing out catalogs, post-cards and brochures were all it took to make money, why would the company need you? Think about it? If that was the case, technology today would make you obsolete before you woke up in the morning.
They could do the distributions themselves and save on all the commissions they pay out to their distributors-couldn't they? This is where I see the breakdown has occurred over the last 15 years in this industry-it's become too commercialized and impersonal. Network Marketing started out face to face-or what is now known as "warm marketing".
Going to university or college, getting your degree(s) and working for either a "big" corporation or the government hasn't set many people financially free as previously promised by our parents. Many of our friends have found the climb up the corporate latter is full of trap doors and heartache.
And, for those who dare to dream big and start their own traditional business, they've experienced more heartache and hard work than they had anticipated. Neither our parents nor college can prepare someone for all that is necessary to start and maintain their own business.
If you're currently in a Network Marketing business (or you were once before) and you're not making a profit, you're probably saying "When will I ever make money in Network Marketing?" Or, if you've been jumping from program to program looking for the "winner" you need this article.
Early on in my Network Marketing career I asked myself these same questions. And believe me, so did my wife! So, let me answer the question for you: "Yes, you can make money in Network Marketing!"
There isn't a week that goes by that I don't get a phone call from a new prospect that asks me "What Is The Truth About Making Money In Network Marketing?" I get asked this question all the time. Especially from the frustrated network marketer who just spent their last dime on a mailing or an advertisement that went very bad. My goal is that after reading this article, you will have an better answer to this question. My hope is that your answer is "YES, I really can make money in Network Marketing?"
I know you can make money in Network Marketing because I am living proof. I now make more money in a month than I used to in a year. For the first time in my life, I don't have to worry about paying my bills. In fact, I've paid off all of my bills! Now, when I buy something, I use the universal payment method-CASH! It's nice. I feel blessed. But, I also have to do a weekly maintenance to not only help direct my organizations, but also to continually bring in new people.
Now am I sitting back and getting wealthy in Network Marketing? Quite frankly, YES.. I spend every morning playing with my daughter and work with my business associates in the afternoon. Late afternoon I stroll into the office and return phone calls and stay in touch with my growing downline and new prospects. Most evenings are spent communicating with my International parts of my organizations, usually via a conference call or webinar.
So, how did I get from corporate-weenie to where I am today? I used the simple techniques and principles I will outline in my e-book "How the Responsible Network Marketer can Go to Market" due out summer 2008. Now I didn't just do them once and walk-away.
My secret was consistency. I never quit. Once I found out what worked I simply looked for someone in my downline who wanted success as bad as I did and would "listen" and follow my advice.
That sounds simple, but in the first 2 years of my Network Marketing experience I couldn't find anybody who was willing to work as hard as I was. That was quite depressing at first. I was afraid I was just working myself into another "job". But, in reality, I was laying the foundation of what would be a lifetime residual income. Was it worth all the hard work and frustration? You bet. Would I do it all over again? You bet. A quote made famous by billionaire J. Paul Getty, which I firmly believe describes my definition of Network Marketing success:
"I'd rather have 1% of 100 people's efforts than 100% of mine own!"
One thing I truly believe is if you're not happy with what you're currently doing, you must change and do something you've never done before. That usually means changing not only your work habits, but also your attitude. You might be thinking, "I just want to know what technique to use so I can get rich-so stop talking about attitude and philosophy and get on with the nuts and bolts of making money".
What you must realize is that you must attract wealth by being professional and knowing what you are doing. You must also create value for your prospects or they will come and go like a revolving door. People look to join a Network Marketing opportunity to make money.
If you can't help them do that in a relatively short period of time they will quit. It's that simple. But, if you can create some kind of positive relationship or an atmosphere of real value, then they'll stick with you through the months where they spend more than they make. If you get only one message from this article I would hope that it would be this one:
"Everybody joins a Network Marketing opportunity to make money. But, they stay in because you've created a valuable relationship and you've helped them to become financially successful"
Most Network Marketers I speak with today are looking for a Network Marketing opportunity where someone does all the work and all they do is fold their arms, sit on their butt and wait to become wealthy. It doesn't work that way, so get over it!
Sure, you can make a few hundred bucks a month using this "strategy", but you're not creating any kind of relationship between you and your downline.
Network Marketing was created with people in mind. When you take people out of the equation, you loose. If simply mailing out catalogs, post-cards and brochures were all it took to make money, why would the company need you? Think about it? If that was the case, technology today would make you obsolete before you woke up in the morning.
They could do the distributions themselves and save on all the commissions they pay out to their distributors-couldn't they? This is where I see the breakdown has occurred over the last 15 years in this industry-it's become too commercialized and impersonal. Network Marketing started out face to face-or what is now known as "warm marketing".
Going to university or college, getting your degree(s) and working for either a "big" corporation or the government hasn't set many people financially free as previously promised by our parents. Many of our friends have found the climb up the corporate latter is full of trap doors and heartache.
And, for those who dare to dream big and start their own traditional business, they've experienced more heartache and hard work than they had anticipated. Neither our parents nor college can prepare someone for all that is necessary to start and maintain their own business.
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