The 5 Reasons why a Leads group works:
Social media is truly all the rage. It is actually making a lot of people, a lot of money, but have you ever wondered, why not me? I know that in most cases, people become really good at their passion. Writer, Chiropractor, Marketer it really doesn't matter what the occupation, profession or passion is, you got into it because you loved it but what you didn't take into consideration is how to market yourself. IF you don't have the I.T. knowledge, to get on the World Wide Web of Squeeze pages then you are going to need a "lot of money"! to pay someone to do it for you, while you are busy doing what you are passionate about and what you do best. Actually, that would be the simple thing, but certainly not the most practical and affordable way to market ourselves. We can all make more money, the only thing that limits the amount is our limited thinking.
One thing we all have the same of, is time. We can make more money whenever we decide. Time? We only have now! So if you want the social media thing to work, you need to invest a lot of "time" #1 to figure out the etiquette, #2 figure out what to say, #3 figure out how it works and #4 have the patience and fortitude and discipline to keep checking in to write something clever, or see if someone responded.
OR, you can think about developing a group, where relationships prevail, your time and efforts come with great rewards, and you can multiply your efforts through helping others succeed, as they help you with introductions and referrals. So with much less time and effort, you can benefit from creating your own referral group.
1.) You create a Power group of referral partners.
These are people who would naturally refer to each other because they typically refer to each other. What about a "Home" referral team? people that support the "home" industry. More people are electing to keep their home and are willing to do the maintaining or fixing up. Electrician, plumber, window, roofer, siding, flooring, and so on. Think about these 8 people getting together once a week to talk about projects that they are working on and creating a core of competent, reliable partners that refer to each other. Inevitably, a person needs carpentry work after the electrician leaves.
2.) You are in people's mind because they see you weekly.
(Many groups like to meet only twice monthly and I really caution against this because if you need to miss a week, you actually miss 3 weeks, they tend to forget you!)When you have an opportunity to meet people on a weekly basis, a social network of people is formed. People refer you to their personal clients, they keep you in their mind because they just saw you recently, and perhaps even heard you talk on your business, so the best part is that in addition to yourself out marketing for your business, you have the rest of the members referring to you.
3.) The universal law " the more you give away, the more will come back" applies.
You just can't worry about the fact that you gave 6 leads and received none. I was in a group for 9 months before I received one referral. It really depends on what you are selling. A Realtor could be in a group for 18 months before they get any sort of a referral. The bottom line is NOT about what you are going to the Leads group to GET, but rather what you have gone to the Leads group to GIVE. You will look so very good to your personal customers when you give them the name of a really great handyman, or computer geek, that when they need something else, they will see you as a resource person for them.
4.) Word of Mouth advertising is acclaimed as the best from and it's FREE.
When you ask anyone what is the best form of advertising? The answer is always Word of mouth! WHY? Because it brings in the human aspect of getting the best value. Someone tried it, they liked it..... You might try it and like it as well.
The Titanic movie got more attendees from word of mouth at the water cooler. People loved the movie and told someone, who told someone, and so on and so on.
5.) You develop life long relationships with quality people who make you look good when you refer them to friends, family, and other business partners. Here is the best part of the sequence. I have clients, and friends who continue to buy from me and I continue to refer to them, long after they have left the group. They know that their best friends and colleagues will get the best value, for the best price and the best service. This form of marketing creates life long friendships and clients for a lifetime. I can think of one situation where I referred the handy man and I believe we are 5 degrees of separation at this time, Just because I took the time to refer to Bev who referred to Chrisite, who referred to Carin, who referred to Kate who lives across town.
Deb Villarese
Expert Networker and Developer of http://www.Napervilleleads.com
Learn more about starting your own at: http://www.startyourownleadsgroup.com
Article Source: http://EzineArticles.com/?expert=Deb_Villarese
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